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Work Background
---Target: Leadership - Salesforce/CRM, Sales Excellence, Customer Success, Business Enablement
Oct. 2024Actively pursuing Salesforce team leadership opportunities to contribute to enterprise innovation, productivity, and technology development at global enterprise companies. I build and lead teams of business analysts, developers and partner with business stakeholders to work together to get results to improve business process via technology using the Salesforce platform and third party technologies.
Clear Channel OutdoorVice President, Business Enablement
Jul. 2013 - Oct. 2024Seattle, WADeveloped and executed the strategic technology roadmap for CCO’s front office applications. Led a high-performing team to deliver significant, measurable efficiency improvements for CCO’s advertising processes by implementing third-party and proprietary technology solutions. Key Achievements: ✔ Enabled the company’s first inside sales team with a full suite of cross-platform integrations, including ZoomInfo, Zoom, ZoomIQ, and Chorus.ai. Led development of new inside sales processes into the existing Salesforce field sales pipeline, including cadences, workflows, email drip templates, campaigns, and guided selling tooling. ✔ Increased developer velocity to 25 to 35 features per release each month by improving DevOps and sandbox management procedures. ✔ Led development of a proposal builder application and integrated into Salesforce Opportunity Planner, allowing reps to research, price, and produce proposals with one tool. The new app replaced five legacy tools. ✔ Managed upgrade of a 15-year-old instance of Salesforce from Classic to Lightning. Completed a phased rollout to 30+ markets and 900+ users.
Madrona Solutions GroupPractice Director, Salesforce Consulting
Jul. 2007 - Jul. 2013Seattle, WADeveloped a boutique, multimillion-dollar Salesforce practice with eight to 10 consultants who completed 50+ engagements with SMB and Fortune 500 clients. Technology partners included Salesforce, Microsoft CRM, Mapbox, Google Maps, Formstack, WebMerge, and DocuSign. Notable clients included: Amazon Media Group, Expedia, and Investors Capital Group.
AcettaSenior Business Process Consultant
Jun. 2002 - Jul. 2007Seattle, WAProvided CRM and business process consulting services using Microsoft, Onyx Software, and Salesforce solutions. Co-developed the “Turning Point”, a practical methodology for improving performance of and redesigning business processes for optimization. Notable clients included: Microsoft, Janus Mutual Funds, ChemPoint.com, The Regence Group, Univar, Speakeasy, Fluke Biomedical, and Microsoft Advertising (MSN).
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