Festus Septian Yosafat - Social Media Strategist, AIESEC

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Work Background

GrowthSense ManagementDigital Marketing Executive

Nov. 2023Singapore, SingaporeManaged 40 digital marketing accounts and developed and led specific campaigns to maintain high levels of client satisfaction. Monitored industry competition and stayed up-to-date with digital technology developments to provide innovative ideas and strategies for maintaining a competitive edge. Oversaw and managed lead generation content and strategies, driving increased engagement and conversion rates.

AIESEC in DenmarkChief Marketing Officer

Jul. 2022 - Jun. 2023Denmark, CopenhagenManaged and improved AIESEC brand awareness in the Danish B2C (AIESEC program) and B2B (global talent recruitment for companies) market. Optimized daily owned, earned, and paid media with a result of bringing 300,000 DKK revenue contribution toward the B2B products. Revamped AIESEC in Denmark’s B2B landing page with 10 B2B marketing qualified leads generated as a result.

AIESECGlobal Social Media Manager

Jan. 2022 - Dec. 2023Canada, MontréalManaged AIESEC Global’s social media (Instagram, Facebook, LinkedIn, TikTok, and X) with over 2500k followers and gained approximately 85k new followers during the tenure. Developed daily communication strategies for global social media marketing campaigns and led a team of 54 creative individuals remotely across time zones. Crafted and implemented a global campaign “with aiesec.” with 5 million reach generated across all social media channels and 657% growth in engagement.

AIESEC in GermanyMarketing Communication Specialist

Jan. 2022 - Jun. 2022Germany, BonnDeveloped and crafted branded marketing promotional materials for physical and digital marketing for marketing activities. Responsible for the creation of AIESEC in Germany's annual report design for both English and German versions. Assisted the CMO with the event showcasing that showcases seven premium partners such as DHL, Deutsche Bahn, and Frazer Jones.

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