Alton Chislom, LLCPrincipal Consultant
Jan. 2013 - Jan. 2023United StatesConsulted for various clients in B2B and B2C E-Commerce and consumer products on decreasing ad spend, growing customer base, and increasing customer retention. Collaborated with clients on strategy, understanding product market fit, consumer behavior, social media marketing, product placement, metrics analysis, and branching out into new consumer markets.
● Launched in-person and virtual events to help clients generate over $500,000 in combined revenue.
● Helped media startup Beige Cashmere generate $50,000 in monthly recurring revenue using high performing Facebook and Instagram Ads.
● Reduced Bala Enzyme’s ad spend from $13,000 to $5,000 per month, while doubling their revenue from previous months by removing underperforming ads, creating variations of well-performing ads, and increasing ad spend on successful ads.
● Created marketing plan and deck for Battle Ground Events, leading to 40+ sponsorship leads for 5,000 person events.
● Consulted on pricing strategy and client acquisition model for WeMixxit, which led to immediate revenue of $18,000 and generated 12 new clients.
● Trained clients’ staff on Google, Facebook, YouTube, and Instagram advertising platforms with some clients achieving 6-7x increase in revenue as a result.