Filipa Mendes - Digital product designer, Freelance

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Work Background

Freelance (Self employed)Digital Product Designer

Jan. 2024Porto, Portugal- Redesigned an e-commerce platform for a fine jewelry brand, enhancing user experience to boost sales. - Revamped a website for a doctor to support mothers in breastfeeding, fostering trust and encouraging consultations.

GalulaCo founder, Brand Creative Direction & Product Designer

Jan. 2011Porto- Led the strategic planning and conceptualization of the e-commerce platform for unique furniture and lighting designs. - Conducted ideation sessions and opportunity mapping for e-commerce innovation. - Developed user stories and employed JTBD framework to address customer needs. - Monitored KPIs and used data-driven insights to iterate and refine designs. - Guided the brand’s design vision and coordinated the production process. - Co-designed and developed Galula's entire range of physical products, from initial conception to final production. - Developed and implemented the newsletter strategy and design to engage customers and promote products. - Integrated Galula products with dropshipping platforms, expanding market reach. - Enhanced visual storytelling through brand photography.

Mendes'MacedoCofounder & Product Designer

Jan. 2013 - Jul. 2023Porto- Established Mendes Macedo Studio for distinct design projects, avoiding brand identity confusion. - Designed products for brands like Noocity, FAHR 021.3, PMI Portugal, Porto Innovation Hub, and Ágora. - Collaborated with clients and manufacturing teams to realize design projects. - Conducted ideation sessions and applied user-centered design principles. - Managed projects from concept to completion, ensuring alignment with brand vision and market expectations.

NoocityE-commerce and B2B Operations Consultant

Sep. 2019 - Dec. 2021- Optimized e-commerce and B2B operations through cross-functional collaboration. - Analyzed workflows and implemented process improvements to increase efficiency and reduce costs. - Developed strategies for managing customer relationships and enhancing satisfaction.

FreelancerProduct Designer

Jan. 2009 - Dec. 2011Porto