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Work Background
Freelance (Self employed)Digital Product Designer
Jan. 2024Porto, Portugal- Redesigned an e-commerce platform for a fine jewelry brand, enhancing user experience to boost sales.
- Revamped a website for a doctor to support mothers in breastfeeding, fostering trust and encouraging consultations.
NoocityE-commerce and B2B Operations Consultant
Sep. 2019 - Dec. 2021- Optimized e-commerce and B2B operations through cross-functional collaboration.
- Analyzed workflows and implemented process improvements to increase efficiency and reduce costs.
- Developed strategies for managing customer relationships and enhancing satisfaction.
Mendes'MacedoCofounder & Product Designer
Jan. 2013 - Jul. 2023Porto- Established Mendes Macedo Studio for distinct design projects, avoiding brand identity confusion.
- Designed products for brands like Noocity, FAHR 021.3, PMI Portugal, Porto Innovation Hub, and Ágora.
- Collaborated with clients and manufacturing teams to realize design projects.
- Conducted ideation sessions and applied user-centered design principles.
- Managed projects from concept to completion, ensuring alignment with brand vision and market expectations.
GalulaCo founder, Brand Creative Direction & Product Designer
Jan. 2011Porto- Led the strategic planning and conceptualization of the e-commerce platform for unique furniture and lighting designs.
- Conducted ideation sessions and opportunity mapping for e-commerce innovation.
- Developed user stories and employed JTBD framework to address customer needs.
- Monitored KPIs and used data-driven insights to iterate and refine designs.
- Guided the brand’s design vision and coordinated the production process.
- Co-designed and developed Galula's entire range of physical products, from initial conception to final production.
- Developed and implemented the newsletter strategy and design to engage customers and promote products.
- Integrated Galula products with dropshipping platforms, expanding market reach.
- Enhanced visual storytelling through brand photography.
FreelancerProduct Designer
Jan. 2009 - Dec. 2011Porto
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