Nam Le - Marketing Lead, Pasona

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇻🇳100%

Vietnam

Work Background

Pasona Tech Vietnam Co., Ltd.Marketing Team Lead

Apr. 2023Ho Chi Minh City Metropolitan Area- Collaborate with Clients: Partner with clients to deeply understand their unique talent needs, organizational goals, and challenges, ensuring tailor-made marketing strategies that align with their objectives. - Strategic Planning: Leverage market insights and data-driven analyses to craft holistic talent acquisition strategies, optimizing recruitment efforts and providing clients with a competitive edge. - Team Leadership: Lead and mentor a talented marketing team, fostering a culture of collaboration, innovation, and continuous improvement to achieve exceptional results. - Performance Metrics: Develop and track key performance indicators (KPIs) to measure campaign effectiveness, continuously refining strategies to meet and exceed client expectations. - Client Relationships: Build and nurture strong relationships with clients, acting as a trusted partner and advisor throughout the talent acquisition journey.

Pasona Tech Vietnam Co., Ltd.Digital Marketing

Nov. 2021 - Mar. 2023Ho Chi Minh City, Vietnam- Strategy, tactics, content production, execution, analysis, and optimization across channels, including Facebook Ads, LinkedIn Ads, Google Ads, Email, Social Media and etc. - Coordinate with the Project team & Business Development team to plan programs and activities to promote sales and raise brand awareness. - Lead generation and nurturing to create a hot client list & talent pool for the company's business. - Set up and monitor online projects with proper tracking & reporting. - Conduct analysis data from past projects to get actionable insights and enhance performance in the future. - Manage ad spend up to 15,000usd/month, successfully got thousands of applicants for UMC program (UNIQLO Manager Candidate).

Paragon LightingOnline Marketing Executive

Feb. 2020 - Nov. 2021Ho Chi Minh City, Vietnam- Create content (articles, videos, brochures, images,...) for Paragon channels (Social Media, Website, Email,...). - Create, edit and update news, articles, product information on company website (Vietnamese & English). - Manage, execution, analyze and optimize Facebook, Google, Zalo advertising campaigns with up to 3800$/month ad spend. - Project manager to renew company website (paragon.com.vn) and increase 300% traffic. - Set up & manage E-come stores (Tiki, Lazada, Shopee, VNE Shop, Sendo,...). - In charge of managing marketing items warehouse and testing product when needed (Quatest 3). - Set up and run marketing plan for month, quater,..

YOYOSTAMP Co.,ltdSale & Marketing Staff

Jul. 2019 - Feb. 2020Ho Chi Minh City, Vietnam- Research and build a target customer base for the company in a specific region area. - Introduce directly to the store owner about the benefits and uses of the company's product for their business. - Report on the current market situation and participate in making effective marketing strategy solutions for the company. - Participate in organizing and operating the company's program. - Participate in training for new member.

Babylons GroupEvent Marketing Intern

Jun. 2019 - Jul. 2019Ho Chi Minh City, Vietnam- Collect and analyze potential customer information. - Participate in organizing and operating the company's program. - Participate in organizing workshops and trial sessions for students.

fram^Sale staff

Oct. 2018 - Dec. 2018Ho Chi Minh City, Vietnam- Introduce and provide course information to customers. - Participate in organizing workshops and trial sessions for students. - Research students’ information and give career advice after they finish the course. - Support colleagues in providing, storing information and communicating with customers. - Listening to customer to improve services.

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