MAX GENKIN - COO x CPO, DOBSTER.RU

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Network Power<100 people

Roles

🔥33%

Startup Founder

💸33%

Marketing

✔️33%

Geos

🇷🇺100%

Russia

Work Background

KINDSTERCOO x CPO

Sep. 2023РоссияKindster's mission is to offer free, timely, & quality services to socially vulnerable citizen while making first-time donors a driving force of the platform services industry.

KINDSTERTeam Leader

Sep. 2022We're a niche impact startup & an NGO developing a multi-sided services platform focused on the needs of socially vulnerable citizen, matching 'em w/ contributors, backers, volunteers and freelancers to direct help efficiently & get things done. First in CIS region, then worldwide!

HUMANS.uzPM & UX Team Lead

Apr. 2022 - Mar. 2023Ташкент, Узбекистанfintech x ecommerce x telecom

No2ConscriptionIT PM Lead

Mar. 2021 - Apr. 2022Mother RussiaPrizyvaNet ('No to Conscription') B2C services ecosystem is saving thousands of wrongfully would-be & already conscripted young males in Russia out of military service. We help to find the way out with the legal assistance and medical advice from our top-notch professionals driven by the social mission at ❤️ https://prizyvanet.ru/

GASKAR GROUPB2C Product Lead

Mar. 2020 - Feb. 2021- hiring, onboarding, managing, and fostering a team of 5+ professionals (from 20 to 65 y/o) - planning, defence, and execution of the product strategy - marketing strategy and promotion in social networks - coordination of the monthly budget from 1.5+ million rubles. - management of sprints, backlog, tech debt, development teams for mobile platforms Android and iOS Results after the first 3 months: - reduced churn of users from 30% to 7% - increased ARPU by 25% - increased LTV by 12% - app's stability grew by 26% - team doubled and its productivity grew by ~34% Why left: Lessons Learned: Most Proud Of:

S8 CapitalStrategic Project & Product Manager

Feb. 2019 - Feb. 2020Moscow, Moscow City, Russia- led an integration of SberPay across all platforms (20+ million audience) from idea to post-launch support and development - led the launch of The Faster Payments System (FPS) of The Russian Central Bank, saving the company up to 100 million rubles annually. - launching new products, testing market hypotheses backlog management and formation of sprints, aligned with IT - managing the roadmap of the ecom dept's strategic project portfolio with high risks and limited resources - answering to the CFO regarding profitability and turnover - creation of the knowledge base and transfer of expertise in technical projects with high detail - analysis and defence of budgets for various projects and initiatives - designing and improving the user path (CJMs) for all platforms (desktop, mobile site, applications) - led the VIP premium club launch to retain and double paying users (retention) - work with inhouse teams as well as contractors in the fields of design, development, web analytics, testing, project office, and project support - implementation of working ideas to improve the corporate portal and organizational processes within the team and across departments Why left: Lessons Learned: Most Proud Of:

OptimoveStrategic Partnerships Manager

Feb. 2018 - Jan. 2019New York - London - Singapore - Tel AvivReporting directly to the VP of Partnerships, helped establish and maintain high- level partnerships across key verticals such as e- comm/retail, FSI, telco, travel, and hospitality in NA, EMEA, APAC, and LATAM regions. Consulted new partners on the marketing-tech stack, implementation, and Optimove platform’s various capabilities then analyzed my own and other teams’ performance using Gong io Helped gain a foothold in new competitive verticals by successfully promoting and presenting the platform to leading digital publishing, e-commerce, telco, and FSI conglomerates’ C-level executives, program managers, domain experts, consulting firms, marketing agencies, and PE/VC portfolio value creation managers Served as a focal point of post-sale support resolving partners’ technical, operational, and commercial requests and issues pertaining to day-to-day management of the Optimove platform on behalf of the shared clients utilizing, amongst other tools, Zendesk and Intercom; acted as a liaison between CSMs, PS department, solution engineers, marketers, sales managers, and PMs Contributed in-depth insights regarding the team’s core strategy, internal KPIs, roll-out and adjustment, commercial partnerships, business model discussions, and ABM hands-on plannings Created, nurtured, and curated the partner pipeline utilizing Hubspot CRM, Apollo, and LI Navigator Why left: Lessons Learned: Most Proud Of:

theDOCKVenture Capital Associate

Jan. 2018 - Jan. 2018Haifa Area, Israel

Institut suisse de droit comparé - Swiss Institute of Comparative LawVisiting Scholar

Jan. 2017 - Jan. 2017Lausanne Area, Switzerland

popular science digital media YoungBlogger.ruMedia Manager

Jan. 2014 - Jan. 2014Moscow, Russian FederationLed re-design efforts of the website and Fb page Managed freelance designers and content team Procured tech vendors and managed WordPress Advised the CEO on publication's digital strategy