Mandar Thosar - Founder, 1point01

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Network Power<100 people

Roles

🔥35%

Startup Founder

👍21%

Sales & BizDev

💸14%

Marketing

Geos

🇮🇳78%

India

🇨🇦7%

Canada

🇷🇺7%

Russia

Work Background

1point01Founder and Growth Consultant

Jan. 2020Pune Area, India

e-Zest Solutions Ltd.AVP - Marketing

May. 2013 - Dec. 2019Mandar was overseeing a team of marketing professionals to promote IT services, manage online presence and generate leads for business growth. He was responsible for planning and executing all marketing campaigns to support organization’s growth objectives. e-Zest has grown from 50 to 750 people organization under his marketing leadership. List of key activities that he was responsible for: • Prepare marketing strategy, plan and budget • Manage corporate website (built using Hubspot CMS) with more than 3000 pages • Develop marketing persona and inbound tactics in line with the strategy • Develop marketing collateral - whitepapers, infographics, case studies, presentations etc. • Strategize and execute SEO (onpage and offpage), social media, paid campaigns • E-mail campaigns using Mailchimp, Madmimi, Hubspot and Sendinblue • Manage Hubspot CRM for sales leadership • Promote blogging to internal members and publish technical and business thought-leadership blogs on corporate website • Create event calendar and plan and coordinate for exhibition registration, booth design, collateral development, contact building strategy, supporting mail campaigns • Manage various technology partnerships with companies such as Microsoft • Developing project case studies by collaborating with different people involved in project • Develop various technology slide decks and custom presentations to be shared with hot prospects • Build lead database • Perform competition analysis • Organize events to promote the brand – HackathonPune, DevCon in association with Microsoft etc. • Consult customers for marketing automation strategy using Hubspot and Marketo, website strategy using Wordpress, etc.

e-Zest Solutions Ltd.Marketing Manager

Apr. 2011 - May. 2013Pune Area, India

Decos Software DevelopmentAsst. Manager - Marketing

Mar. 2010 - Apr. 2011I was responsible for setting up marketing activities at the company and support inside sales team in setting up prospect meetings creating highly targeted custom pitches. I was responsible for following activities. - Brand development and web site traffic growth through SEO for lead generation - Develop brand strategy - Preparing collateral including presentations, case studies, whitepapers and other commercial documents - Conducting software development market analysis - Executing marketing campaigns - Publishing internal newsletter

MISUMI India Pvt. Ltd.Asst. Marketing Manager

Sep. 2009 - Mar. 2010I was responsible for developing marketing collateral, prepare sales reports and coordinate between local sales professionals and global headquarter for information coordination. Few of the major responsibilities were as below: - Develop marketing collateral - Print product brochure volumes for 5 million products - Prepare weekly and monthly sales reports - Coordinate with global headquarter for latest product information and price list - Represent Misumi at various events in India

e-Zest SolutionsAsst. Marketing Manager

Jun. 2006 - Sep. 2009My primary responsibilities included generating web leads using SEO techniques, managing website content, building marketing collateral and preparing weekly/monthly marketing reports.

i-Trisom software servicesWeb marketing

Dec. 2004 - Jun. 2005I was responsible for promoting wonderfulbuys.com and youcansave.com, which were as seen on TV websites operating in US and Canadan, on Lycos, Yahoo Overture using various PPC techniques and building various marketing reports. List of activities included: - SEO and PPC for wonderfulbuys.com and youcansave.com - Budget forecast for month for select keywords - Copy writing for PPC ads - PPC management on Lycos and Overture - Task allocation to junior resources - Prepare campaign reports

Puja Fluid Seals Pvt LtdMarketing Executive

Aug. 2003 - Jul. 2004My primary role here was to generate leads through walk-ins at automotive and engineering factories or outbound calls. Also, I was responsible for managing existing clients in Pune region. My responsibilities included: - Lead generation through walk-in factory visits - Meeting scheduling though outbound calls - Responding to RFI/RFQ - Delivering presentations at prospective companies - Managing relationships with existing customers in Pune region - Follow-up with existing customers for more sales

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