e-Zest Solutions Ltd.AVP - Marketing
May. 2013 - Dec. 2019Mandar was overseeing a team of marketing professionals to promote IT services, manage online presence and generate leads for business growth. He was responsible for planning and executing all marketing campaigns to support organization’s growth objectives. e-Zest has grown from 50 to 750 people organization under his marketing leadership. List of key activities that he was responsible for: • Prepare marketing strategy, plan and budget
• Manage corporate website (built using Hubspot CMS) with more than 3000 pages
• Develop marketing persona and inbound tactics in line with the strategy
• Develop marketing collateral - whitepapers, infographics, case studies, presentations etc.
• Strategize and execute SEO (onpage and offpage), social media, paid campaigns
• E-mail campaigns using Mailchimp, Madmimi, Hubspot and Sendinblue
• Manage Hubspot CRM for sales leadership
• Promote blogging to internal members and publish technical and business thought-leadership blogs on corporate website
• Create event calendar and plan and coordinate for exhibition registration, booth design, collateral development, contact building strategy, supporting mail campaigns
• Manage various technology partnerships with companies such as Microsoft
• Developing project case studies by collaborating with different people involved in project • Develop various technology slide decks and custom presentations to be shared with hot prospects
• Build lead database
• Perform competition analysis
• Organize events to promote the brand – HackathonPune, DevCon in association with Microsoft etc. • Consult customers for marketing automation strategy using Hubspot and Marketo, website strategy using Wordpress, etc.