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Network Power<100 people
Roles
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
UX CIRCLESFreelance Product Designer | Founder
Oct. 2024London Area, United Kingdom· Conducted UX audits on startup websites, offering strategic recommendations to improve user experience and boost conversion rates, including redefining company vision, mission, target users, and value propositions.
· Collaborated with a startup to create an innovative digital platform that utilises tokenisation to support and invest in the development of people’s careers.
· Delivered bespoke UX and UI design solutions tailored to business goals, focusing on creating engaging and intuitive digital experiences.
Y TREESenior Product Designer
Jan. 2018 - Oct. 2024London, United KingdomY TREE is in the business of financial life intelligence. Combining data, experience and technology we provide insight across all aspects of our clients’ financial profile. We are not asset or wealth managers; we have no products to sell. We provide pure advice. · Directed iOS and Android app design for UHNW and HNW clients to view their investments, communicate with financial advisers, and approve bespoke financial advice. Increased the client base by 125% within a year while maintaining high client satisfaction and engagement. · Designed the back-office system, including asset management, advice tools, and trade execution, reducing 45% of the time spent and increasing the efficiency of client service, advisory, and portfolio construction teams. · Led and designed the end-to-end user experience of the entire service from scratch, including customer journey maps, user flows, wireframes, screen designs, prototypes, visual assets, and detailed specifications as the first-hired designer. · Established and led DesignOps to enhance design consistency, work efficiency, and collaboration across functions. Created and evolved the design system in Figma, standardised design processes and UI/UX deliverables, and optimised communication with 3 product managers, 40+ remote developers, and stakeholders from diverse backgrounds in a fast-paced Agile environment.
CandyspaceUI Designer
Nov. 2017 - Dec. 2017London, United Kingdom· Created prototypes and videos to show the interaction and transition of a web app for a world-class engineering company. Enabled clients to easily book aircraft engine parts, track shipping, and have repair and maintenance courses online.
SynologyUI/UX Designer
Sep. 2015 - Sep. 2017Taipei City, Taiwan· Directed ideation workshops, established standards for wireframes and user flows, and created prototypes for user testing. Presented competitor analysis, usability research, and design solutions to the executive team as an essential member of the newly-established UX team. · Designed and developed 15+ web and mobile apps, such as VPN Plus, DS photo, Presto, and Moments running on a NAS system, reaching 4,748,500 downloads and serving 100,000,000 users. Developed and maintained an evolving set of design guidelines. · Designed Synology Router Manager with heavy data visualisation to help network administrators manage connections, control traffic, and prevent intrusion. · Built and maintained strong relationships with key stakeholders at all levels to drive satisfaction, brand recommendation, and business targets. Mentored junior and mid-weight designers, providing feedback and advice on their designs.
AcerInteraction Designer
Aug. 2013 - Aug. 2015New Taipei City, Taiwan· Designed and maintained UI flows of Build Your Own Cloud apps, including abFiles (over 5,000,000 installs) and abDocs (over 1,000,000 installs), across multiple devices on iOS, Android, and Windows. · Created user scenarios, user flows, and high-fidelity wireframes for mobile interaction design, such as Acer Camera, Acer Revo Suite, Acer Drive, Acer Care, and Acer Extend. · Mentored junior designers, gave suggestions, and shared the industry’s latest trends and technologies. Worked closely with researchers, product managers, and developers to find the best solutions for users and the company.
LCC Design StudioSelf-Employed Designer
Oct. 2011 - Jul. 2013Taiwan· Designed startups’ web and mobile apps, including strategies, interaction design, and visual design, receiving high ratings on customer satisfaction surveys. · Reviewed usability issues and optimised complex user flows as a UX consultant for startups. · Developed websites, including visual design and front-end programming.
UXI Design Co., Ltd.UI Designer Intern
Jul. 2011 - Sep. 2011Taipei, Taiwan· Designed mobile apps, website, and in-car infotainment systems from wireframes, prototypes to visual design. · Conducted user experience research and worked closely with team members.
National Chiao Tung UniversityResearch Assistant
Sep. 2010 - Jun. 2011Hsinchu,Taiwan· Participated The Innovative Design of Health Care Services, 2010-2011 National Science Council “Concept Design of Future Products Project. · Utilised Cultural Probe, Contextual Inquiry, working models to collect and analysed users' behavior and experience of wellness. Used Affinity Diagram, Persona, and scenario to inspire designers. · Held design workshop for the users to provide their ideas and participate design and fine-tuned design concepts after evaluation.
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