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Startup Founder
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United States
Work Background
Snapp!Lead Product Manager / Senior Product Manager
Oct. 2021 - Mar. 2023
Snapp!Product Manager
Oct. 2019 - Sep. 2021Snapp is one of the top ride-hailing apps in the Middle East that has more than 3.5 million rides per day and 50 million users. • Managed, trained, and hired the Pricing, Retention, and Corporate product teams that currently consist of six PMs and APMs.
• Reduced the cost of passenger incentives by 30% with the new Voucher platform and 4% higher campaign conversion rate by implementing in-app visibility for vouchers in the passenger app.
• Increased corporate rides by 15% due to working on the stability of the B2B platforms, and succeeding at a 33% gain in ride numbers by delivering the MVP of the Wallet Policies project and achieving a 20% customer satisfaction lift by panel revamping.
• Increased 3% Ride-in-hurry adoption rate by revising its pricing algorithm.
• Enhanced passenger experience in 15K daily cab rides and achieved a 40% decrease in related call center calls by launching MVP of change destination feature with average customer satisfaction of 83% on both demand and supply sides.
• Growth in running campaigns threefold as a result of scaling and re-structuring the SuperApp Voucher Center.
• Developed a machine learning model to cluster less price-sensitive passengers and exclude them from campaigns resulting in a 15% amelioration in retention campaigns efficiency.
• Automated marketing push notifications, user segmentation, and integrating REST APIs with third-party CRM platforms to optimize marketing operation costs.
• Worked closely with stakeholders, engineers, and chapter leaders for A/B testing, conducting market research, and surveys to set the objectives and key results and devising a strategic plan.
• Defined roadmap, objectives, key results, and success metrics based on business and product strategy.
• Collaborated with the product and development team on specifications, design, dependencies, and acceptance testing.
• Worked with the agile and development chapter leads to ensure sufficient resources are available for successful execution.
AloPeyk - On-demand Delivery for IranProduct Manager
Aug. 2018 - Sep. 2019AloPeyk is a urban logistics platforms in Iran. • Coordinate between Alopeyk and National Post technical and marketing teams to maintain Alopost’s service vision.
• Manage the entire product life cycle, starting with benchmarking.
• Manage product design flow, including UX/UI.
• Coordinate between internal teams to ensure punctual delivery of high-quality products.
• Increase in the total number of trips with launching the Alopost service.
• Reduce human error to zero on daily riders and promoter payments by developing a Financial panel.
• Improve riders’ acquisition conversion rate in addition to cutting hundreds of hours of operating cost by removing the unnecessary manual approval process of signing up on the Promoter panel.
KeylidProduct Manager
Mar. 2017 - Jul. 2018Keylid is one of the MVAS market leaders in Iran. • Starting a new business line in holding by launching a fintech product.
• Designing gamification mechanism to increase the customers' engagement.
KeylidProduct Owner
Jun. 2016 - Mar. 2017• Define acceptance criteria and critical metrics that define success of a product solution.
• Drive product launches including working with marketing teams, executives, and other
relevant stakeholders.
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