Dubai World Trade CentreHead of Dubai Sports World & Senior Manager - International Associations and Conference Sales
Sep. 2010 - Apr. 2015Dubai, United Arab Emirates• In 2011, with a 3-week deadline, the full support of DWTC CEO and SVP Venues, , we conceived of, launched and managed the largest ever indoor sporting and cultural event in the Middle East spanning over 32,000m2 across all the events. Open 22 hours a day for 3 months
• The award winning (SPIA 2018) event is now in its 8th year and has evolved into a highly profitable, sponsorship driven B2C event with over 250,000 regular, paying attendees over the summer
• Developed strategy, business plan, marketing and PR plan, operations plan, sales and sponsorship plan, full P&L responsibility, on-site delivery, conducted all live broadcast, print and online interviews, managed build, event and tear down, month long audit and post event review back to CEO
• In 2012 developed strategy for a 12-week series of theatrical and cultural events with the launch of Dubai Summer Theatre. This has now evolved into a Live Events portfolio and team consisting of concerts, sporting and cultural events Senior Manager – International Associations & Conferences, Venues - www.dwtc.com • Developed and implemented a new vertical business group with the focus on attracting International Corporate/Association events to Dubai World Trade Centre
• Developed a new database specifically geared towards structured calendar management and which allowed us to create a more predictable 5 year sales forecast
• Worked on a number of vertical projects ranging from a market mapping project for the SVP of Exhibitions to increasing our market penetration with organisers of international conference and corporate events
• Worked with the exhibitions department in a satellite role to improve strategy, corporate relationships and team structure
• Worked closely with corporates and government entities to identify opportunities within DWTC and external partner organisers
• Successfully sold the venue to corporates, meeting planners, venue buyers representing key international and local associations and corporates