A strategic marketing professional with over 10 years of experience, I excel in orchestrating 360-degree marketing strategies that elevate organizational visibility and engage diverse stakeholders. My expertise spans strategy development, positioning, email campaigns, social media, digital marketing, public relations, and stakeholder management.
Areas of Expertise
- Strategic Marketing Campaigns: Developing comprehensive marketing strategies that enhance visibility and stakeholder engagement on a global scale.
- Content Creation & Storytelling: Crafting compelling narratives across multiple platforms to showcase organizational impacts, including digital content, op-eds, whitepapers, and case studies.
- Stakeholder Engagement: Building and nurturing significant relationships with key partners, thought leaders, and media to amplify organizational messages and secure strategic industry positioning.
- Event Marketing & PR: Leading end-to-end marketing and communication efforts for major global events, leveraging previous experience with platforms like ADIPEC and India Energy Week.
- Brand Management: Ensuring communication channel consistency and enhancing brand reputation across sectors.
Key Achievements
- Pioneering Events: Launched the inaugural edition of India Energy Week in 2023, attracting over 36,000 visitors and 320+ exhibitors, which marked a new market entry for dmg events.
- Strategic Implementations: Developed and executed comprehensive marketing strategies covering exhibitor, visitor, delegate, and speaker acquisition.
- Innovative Solutions: Introduced an E-Invitation tool at ADIPEC, increasing data uploads from 60,000 records in 2021 to 80,000 in 2022.
- Digital Disruption: Identified over 200 global competitive events and implemented targeted digital disruption strategies to enhance awareness and generate leads.
- Operational Excellence: Managed a marketing database exceeding 1.3 million records and effectively handled marketing budgets to maximize event impacts.
With a proven track record in deMore...
Dr Ray Tinston
Director@Arada
Verified
I oversee the planning and execution of various community activations, sports and leisure events, conferences, exhibitions, and entertainment programs in our developments and across the UAE. With over 20 years of global experience in event organization, I have a proven track record of delivering successful and impactful events that enrich, engage, and inspire our residents, visitors, and stakeholders.
I am also the Managing Director of a boutique consultancy firm that specializes in event and venue developMore...