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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
Geos
🇻🇳100%
Vietnam
Work Background
Central RetailMarketing Manager
Oct. 2021 - Jul. 2022Ho Chi Minh City, Vietnam · Hybrid- Led overall Marketing & Promotions activities in 33 stores across nationwide with the team of 4 professionals.
- Organized in-desk, qualitative and brand health track market researches in order to define winning strategy
- Built and managed annual integrated marketing plans including defining Business Objectives, Marketing Objectives, Yearly Brand JTBD, Executional Roadmap, Commercial Calendar, Budget Allocations and estimated KPIs. - Reinforced the brand by launching new propositions including brand key, brand manifesto, assess adaptations. - Produced and executed all needed ATL, Media, Digital, Social, BTL Assess following allocated A&P budget & Commercial Calendar.
HYYH Trading Co.Global Brand Manager cum Marketing and Sales Lead
Mar. 2020 - Jun. 2021Ho Chi Minh City, Vietnam · On-site- Assisted to CEO to launch EQUO products in International Market including US, Australia, Canada through Crowd Funding Platform named Kickstarters.
- Led Sales & Marketing Team to launch EQUO straws product portfolios in Vietnam Market through E-Commerce, MT & B2B Key Accounts (CGV Store Chains, Takashimaya, L’usine, Running Beans and other Coffee, Hotel, Restaurant Chains) achieving target revenues in Q4/2020.
- Identified bundle strategy and Created eco-friendly limited gift-boxes to sell to corporation such as Michael Page & Samsung at Tet Occasion, meet the target revenues of Q1/2021.
- Collaborated with NGO such as WWF and Change Vietnam to organize Earth Day & Earth Hour Activities to educate consumers in Vietnam.
Satori Beverage Company Head Of Marketing
Mar. 2017 - Oct. 2019Vietnam- Led all Marketing and Communications activities of Satori Packaged Water Brand including market research, brand development, new product development, advertisement and integrated marketing communications for Corporate Brand and Product Brand of Satori. - Identified, built up and and managed winning strategy for corporate and product launching campaign from planning to production and executions.
- Achieved 80% sales target revenues and Satori Brand becoming TOP 5 TOM brands besides Aquafina, Lavie, Dasani and Vinh Hảo with total 6% market share only after 6 months after launching. - Set up Marketing Department with total 5 professionals from the scratch, divided into 02 small teams which were Brand teams and Communications Team.
MullenLowe GroupAccount Manager
May. 2015 - Dec. 2016Ho Chi Minh City, Vietnam · On-site- Managed the brand campaigns from strategic direction, ideation to executions for 2 key accounts Khai Minh (Satori Package Water) and Hanoimilk.
- Created content directions and executed content ideas as a social always on project for Oganist Shampoo, one of LG Comestic Products.
Publicis GroupeAccount Manager
Jul. 2012 - Sep. 2014Ho Chi Minh City, Vietnam · On-site- Managed 05 Advertising (ATL) campaigns including Nestle Cafe Plant, Nestle Tet, Kinh Do Promotion, Kinh Do Tet & Kinh Do Mooncake from strategic direction, ideations, research coordination to TVC Productions & Executions for 2 key retainer accounts: Nestle & Kinh Do Mooncake.
Golden Communication GroupAccount Manager
Mar. 2010 - Jul. 2012Ho Chi Minh City, Vietnam · On-site- Managed the IMC campaign from strategic direction, ideation and Ads Execution for Naturenz & Natto Enzym, 2 product brands of Dược Hậu Giang (DHG) as retainer account. - Led the Ads Execution & Production for Bonesure - A nutritionous milk base brand of Abbott. - Planned and executed event project based campaign for Azura - a project of Vinacapital, MobiFone, Dove by Unilever.
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