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Work Background
Publicis HealthCreative Lead
Sep. 2024ParisI’m happy to share that I’m starting a new position as Creative Lead at Publicis Health Paris. #creative #health #europe #PublicisHealth
FreelanceCreative Director/Art Director Healthcare communication
May. 2023 - Sep. 2024Remote
Havas Health & You FranceGlobal Creative and Senior Art Director
Sep. 2022 - May. 2023Paris, Île-de-France, FranceLeading integrated health and pharmaceutical campaigns for international clients like Sanofi, BD, Mirum Pharma, AstraZeneca, and MSD, as well as local clients and disease awareness campaigns.
Coordinating with US and British teams for global projects and international pitches.
Providing healthcare advertising consultancy to consumer clients and proactive and pro-bono campaigns for disease awareness campaigns.
Havas Health NetworkCreative Director
Mar. 2020 - Sep. 2022Berlin Metropolitan AreaLed integrated health and pharmaceutical campaigns for high-profile international clients, including Sanofi, Takeda, MSD, Novartis, Gilead, and others, with a proven track record of delivering innovative and impactful campaigns. Additionally, worked on local client projects and disease awareness campaigns. Developed creative strategies for integrated healthcare campaigns for international clients.
Focusing on direct communication strategies for doctors.
Interacting closely with the planning and medical departments of the agency and global teams.
Managing a team of nine art directors and outsourcing with freelancers for specific projects.
Setting up new project management tools within the agency.
IGNACIO MAGANACreative Director, Art Director, Brand Building Consultant
Mar. 2017 - Mar. 2020Berlin Area, GermanyA specialist in developing communication and advertising strategies that build brands, with a passion for creating creative concepts and advertising campaigns that resonate with both brands and people. With extensive experience in traditional media and social media marketing, keen lateral thinking, and a strategic mindset to tackle any advertising obstacle while always keeping the marketing objectives in mind.
Ability to develop campaigns from scratch or capitalize on brand assets to make communication efforts more efficient. Talent for art direction and design. Social Media Project Manager, bringing a unique perspective to projects, and ensuring that every campaign created is optimized for success across all digital platforms.
Float HealthNew Business Director / Creative Director
Mar. 2016 - Mar. 2017Mexico City Area, MexicoFloat is a leading health communication agency based in Europe, dedicated to delivering exceptional projects for its valued clients. In order to further expand their reach and effectively manage new projects from our office in Mexico. As a key member of the team, I would be responsible for leading the creative team, developing new contacts, and spearheading new projects. Critical in offering strategic and creative solutions to meet the unique needs of our new clients.
Playbook México Brand SolutionsCreative and Strategy Director
Mar. 2014 - Mar. 2016Mexico City Area, MexicoAs the Creative and Strategy Director for an agency that prioritizes the collective integration of all marketing and advertising disciplines to achieve business and marketing goals for their clients and brands, bearing the responsibility of expanding the agency's pipeline and cultivating new business opportunities. Additionally, overseeing the creative department, ensuring excellence in both digital and traditional fields.
Universidad PanamericanaProfessor
Jan. 2010 - Jul. 2017Teached the advertising campaigns workshop for the graduate program of the School of Communication at the Universidad Panamericana.
CD&PCreative and Strategy Director
Oct. 2009 - Mar. 2014Mexico City Area, MexicoAs a brand strategy and creativity consultant, provided services to consumer brands, health, and pharma industries. During his time at CD&P, responsible for planning communication strategies for clients, generating new business opportunities, leading pitches, winning clients and projects, as well as supervising the entire creative team. Under his leadership, the team successfully increased the budget by 40% with the projects and clients they won.
Ogilvy HealthworldCreative Director
Mar. 2009 - Sep. 2009Mexico City Area, MexicoMaintain the workflow for more than 35 accounts.
Development of 360 degrees advertising for Healthworld Clients.
Interaction with strategic planning and medical department, working with Brand Development and marketing tools implementation.
Build and supervise team of 11 people, including employee performance management.
Create a close relation with other members of the international Network
to strengthen regional proposals.
Ogilvy HealthworldCreative Director
Sep. 2006 - Mar. 2008Mexico City Area, MexicoCreative and strategic development of 360 degrees advertising for DTC and DTM Healthworld Clients, close interaction with strategic planning and medical department.
Budget control of Creative Department and assigned brands.
Build and supervise team of 10 people, including employee performance management.
Interact and develop projects with other areas of the company.
Create a close relation with other members of the international Network to strengthen regional proposals.
Publicis HealthAssociate Creative Director
Aug. 2005 - Sep. 2006Mexico City Area, MexicoHolistic advertising, promotional materials for phisycians, below the line activities, such as promotions, direct response, events, public relations and Internet
Development and implementation, along with Public Relations director, of strategic and creative concepts for press conferences, direct communications strategies, medical marketing and media training
Clemente Cámara & AsociadosArt Director/Associate Creative Director
Mar. 2004 - Aug. 2005Mexico City Area, Mexico
Gaudelli MCWArt Director/Associate Creative Director
Mar. 2003 - Mar. 2004Mexico City Area, Mexico
Clemente Cámara & AsociadosArt Director
Jan. 2001 - Mar. 2003Mexico City Area, Mexico
Publicidad Augusto EliasArt Director
Jan. 1998 - Dec. 2000Mexico City Area, Mexico
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