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Work Background
In The Bag PRDirector
Jan. 2013Dorchester, United KingdomIn The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media. We deliver excellent results and consistently place our clients in front of new audiences spanning print, online, social and broadcast media. Our clients have a reputation to uphold and they choose us to champion their relevance and credibility as they make the transition from local, to national, and international markets. We have extensive contacts that enable us to position your brand as an expert in its field, and each project is approached with an intricate attention to detail to ensure the highest possible rate of success. We work to articulate your brand values and key messages in a clear and engaging format, to reach new customers and strengthen your market positioning. We can be as creative and imaginative or formal and technical as the brief requires.
McKenna Townsend PRSenior Account Executive
Oct. 2012 - Feb. 2014RingwoodMy role includes managing the day-to-day running of a selection of accounts from luxury yacht manufacturer Fairline and Global security providers Solace Global, to the world's number one quick service restaurant brand Subway and classic and competition car dealers Duncan Hamilton. I am the main point of contact for clients in terms of media relations and marketing and I handle the social media for a number of clients. Much time is also spent developing media campaigns, marketing campaigns and running and attending key events and conferences to support clients.
Lansons CommunicationsAccount Executive
Jun. 2012 - Oct. 2012
Lansons CommunicationsJunior Executive
Jan. 2009 - Oct. 2012Assisting in the day to day running of a number of accounts consisting of JP Morgan Asset Management, NOW: Pensions, Gamma Finance, RWC and the UN Principles of Responsible Investing. My role consists of liaising with target media in relation to my clients, developing bespoke PR strategy for each individual team and managing the admin of each account. At Lansons we also work to develop social media campaigns, digital campaigns and research campaigns to ensure our clients have fully integrated communication programmes. We work to ensure our clients are interacting with relevant audiences and are presented as thought leaders and experts within their fields.
NATO Allied Command TransformationInternship
Mar. 2008 - Oct. 2008Public Affairs Office intern in the ACT HQ in Virginia, USA.
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