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Work Background
Snapvision - Intelligent Document ProcessingMarketing Specialist
Dec. 2022 - Dec. 2024
upGrad.comDigital Marketing Consultant
Nov. 2019 - Dec. 2022Mumbai Area, India
hoi foodsMarketing Manager
Jul. 2019 - Nov. 2019Gurgaon, Haryana, India•Created a launch plan and initiated 34 online campaigns in 4 months, increasing the number of users from 1,000 to 300,000 (30000% increase)
• Developed product user system and rollout of new features, inspiring 100% of users to generate content and increasing usage through mobile from 1x per day to 4x per day on average
•Created, targeted, and segment mobile product marketing plans and communications
•Developed product value proposition and positioning to differentiate Hoi Foods in the marketplace
•Improved processes affecting their workgroup and interfaces; e.g., forecast system, obsolescence process with retailers
• Managed agency partners that provided website, app store optimization (ASO) services
•Continuously enhanced in-house CRM ( used by sales and customer support team) to improve operational efficiency, conversion, and customer experience
GreeNoxSenior Manager
Apr. 2018 - Jun. 2019Delhi, India• Managed a team of 3 to plan and execute product operation strategies for kiosk platform to increase B2B partners and end-users
• Developed a product roadmap with an adoption and growth strategy for helping B2B partners.
• Developed relationships with MNC, securing 40 partners in initial 3 months
• Consulted with technology partners to identify product features and needs, and worked with cross-functional teams to develop innovative mobile platform projects, enabling partners to significantly increase online sales
•Planning, management, social integration, online strategy, and KPI driven campaign roadmaps
Innovations with campaigns/new technologies
•Management of the media spends for digital media and engagement
•Management of websites - Concept, design, and development
•Team building and performance management, problem identification and resolution
•Analyze digital campaigns success
GreeNoxMarketing Associate
Nov. 2017 - Mar. 2018Delhi, India• Developed brand awareness campaigns and successfully transformed the company’s image from a regular food and beverage startup tool to a greener and healthier lifestyle channel source to better meet client needs
• Generated marketing strategies 30+ products and created 100+ brand advertisements, resulting in 150 million clicks and 10,000+subscriptions
•Collaborate with the social media team for creative & content strategy plans
•Prepare reports on marketing and sales metrics
•Collect and analyze consumer behavior data (e.g. web traffic and rankings)
•Conduct market research and identify new opportunities
•Coordinate with the marketing design and content teams to generate digital and print advertising material
•Contribute to collaborative efforts and organize promotional events
•Monitor and report competitors' marketing and sales activities
Gramin HealthcareRelationship Management Executive
May. 2017 - Oct. 2017Gurgaon, Haryana, India•Strategized content strategy and marketing campaigns
•Developed content, which includes blogs, website content, business content, social media content, track Product development, and assigns tasks to the development team
•Edited, proofread structured content in accordance with the various segments of marketing, business, and product.
•Ideated multipurpose Health card designed to store EHR
•Developed roadmap for product implimentation
JAGDAMBA PLYWOOD INDUSTRISES(KASHIPUR) PRIVATE LIMITEDSummer Intern
May. 2016 - Jul. 2016Kashipur Area, India-Worked in International Communication and Logistics Division.
-Working as the point of interface between the importing companies and JPI .
-Maintaining exclusive portfolios of companies and sending out relevant communication to them, specifically around export duty challenge .
-Identifying the high and low performing partners and supporting them suitably; by enabling marketing and technical solutions -Working in close liaison with the internal teams like marketing, operations, finance and technology for smooth processing
National Commission for Women - IndiaResearch-Intern
Dec. 2014 - Jan. 2015-Research and submit synopsis draft of case
-Refer to pre - existing cases -Report on number of cases solved by division per day
Liberty Shoes LimitedMarketing Intern
Jun. 2013 - Jul. 2013Haryana- Identify business opportunities by identifying prospects and evaluating their position in the industry - Research and analyse sales options -Digital Marketing opportunity to promote brand among youth.
- Research and recommend new opportunities for recommending profit and service improvements -Identify product improvements or new products by remaining current on industry trends, market activities, and competitors
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