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Work Background
Century Pacific Food, Inc.AVP / Sales & Marketing Director (Pet Food)
Aug. 2022General Odyssey Inc. - ManilaI am instrumental in propelling notable business expansion through strategic investments and decision-making. Presently, my primary focus lies in sales and marketing, where I enhance organizational capabilities, resulting in an impressive threefold surge in business within a year and continuous double-digit growth at present. Furthermore, I am spearheading the establishment of a robust pipeline for General Odyssey Inc. under Century Pacific Business, guaranteeing punctual product delivery to designated stores through collaborative efforts with the manufacturing and logistics team. 1. Spearheading efficiency projects to drive substantial improvements in business operations.
2. Optimizing sales and marketing strategies and identifying new growth opportunities through data analytics and market insights.
3. Pioneering product innovation initiatives to meet market demands.
4. Maximizing sales potential through effective channel management and route to market design.
5. Successfully managing a diverse team of 15 subordinates, fostering collaboration and achieving high-performance outcomes.
MarsRegional Marketing Lead – Dog MM Portfolio Emerging Asia
Aug. 2019 - Dec. 2023PhilippinesI took the lead in driving integrated marketing communication and product innovation efforts across SEA + India, overseeing the creation and launch of new products to meet market needs and remain competitive. I also directed strategic communication and media plans for Pet Food Portfolio, Pricing and boosting brand visibility. Furthermore, I drove the development of new products in line with ambitious growth objectives including deployment in different countries. 1. Conducted market research to inform strategic decision-making.
2. Optimized revenue management efforts based on research findings.
3. Pioneered transformational programs to drive innovation.
4. Implemented digital marketing strategies for increased engagement.
5. Managed Portfolio P&L to ensure profitability.
6. Promoted cross-functional collaboration for synchronized business goals.
MarsCustomer Marketing Lead – PHL
Aug. 2016 - May. 2019PhilippinesI led revenue optimization in the Perfect Store Program, refining retail execution to maximize revenue generation and ensure alignment with business objectives through meticulous management of assortment, pricing, and revenue strategies. I also spearheaded comprehensive local sales and marketing initiatives for the total Pet Food Portfolio, overseeing New Product Development (NPD) deployment and ensuring alignment with business objectives. 1. Implemented the Perfect Store Program and revenue management strategies, optimizing retail execution.
2. Co-led VET Programs, fostering knowledge and partnerships with vet clinics.
3. Delivered impactful in-store execution and pet activations, boosting brand visibility and customer engagement.
4. Drove strategic initiatives for market expansion, leading to increased market share and revenue growth.
5. Developed and nurtured a high-performing team, fostering continuous learning and growth.
NutriAsiaCustomer Marketing Operations Manager
Mar. 2014 - Aug. 2016I managed three key categories—Cooking Oil, Beverage, and Breading Mix—applying effective category management techniques to drive growth. I spearheaded new business development initiatives and utilized adjacency strategies to expand and develop the business further. This involved leading the development and execution of customer and channel-specific category plans, ensuring alignment with overall business objectives. 1. Achieved top-line and bottom-line targets through collaboration with cross-functional teams.
2. Developed tailored retail marketing strategies for product launches and campaigns to meet customer requirements and maximize brand visibility and sales opportunities.
3. Managed portfolio and channel budgets effectively to optimize resource allocation and meet financial objectives.
4. Prioritized customer-centric marketing initiatives, leveraging insights to enhance customer engagement and align with the broader brand strategy.
Samsung Electronics Southeast Asia & OceaniaRetail Planning & Operations Lead
Jan. 2012 - Mar. 2014Taguig CityI consistently achieved top performance in the TV & Digital Imaging category by leading weekly RM meetings aimed at maintaining market share and boosting sell-out through the application of Retail Index standards for strategic SKUs' distribution, availability, and visibility. Additionally, I took charge of retail strategy, determining shop grade, retail investment, and store productivity to maximize sales. 1. Collaborated closely with Product Marketing, Business Unit heads, Supply Chain, and Marketing Communications teams for TV and Cameras, ensuring alignment of strategies.
2. Emphasized capability development by partnering with field force agencies to enhance organizational knowledge.
3. Organized and conducted field force training programs to improve manpower skills, enhancing sales performance and customer engagement at the retail level.
UnileverTrade Marketing Manager
Jul. 2009 - Sep. 2011Philippines
Consumer Care Products Inc.District Sales Manager
Jan. 2008 - Jun. 2009
Motorola SolutionsRetail Marketing Executive
Jan. 2006 - Dec. 2007
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