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Work Background
Era Novum PartnersPartner
Sep. 2021Domen is Era Novum Senior partner, primarily focusing on growth strategy, scaling marketing & sales, product innovation, and digital assets adoption. With over 8 years of experience in both retail and institutional sectors, Domen counsels top management across several high-growth fintech companies on developing market-winning business strategies and commercial operations.
BitstampHead of Marketing and Communications
Oct. 2020 - Sep. 2021Bitstamp – worlds' longest standing crypto exchange. • Marketing Strategy, Execution & budget planning
• Retail growth - awareness, acquisition, activation, retention, referral
• Managing the adoption of MarTech - analytics, CRM, CMS
• B2B - Institutional demand generation and Lead capture
BitstampMarketing Project Manager
Mar. 2018 - Oct. 2020Responsible for running marketing operations • Customer Acquisition – strategy, execution & data analysis
• Product marketing – positioning and go-to-market strategy for retail and institutional products
• Retail engagement & activation
BitstampDigital Marketing Manager
May. 2017 - Mar. 2018Responsible for: • Customer Acquisition
• Brand development and positioning
• Running digital campaigns – from strategy to execution
EurosenderDigital Marketing Consultant
Jan. 2017 - May. 2017Eurosender – the digital platform for global logistics services Consulting on effective digital customer acquisition:
• Campaigns management – from strategy to execution • PPC, Analytics, Attribution
• Expanding network of affiliated organizations
ZoicCEO, Co-Founder
May. 2015 - Sep. 2016London, United KingdomZoic bar is a primal, pre-workout all-natural protein bar. Made from essential nutrients and superior protein source – insect flour. No processed foods, added sugar, soy, gluten or dairy. Shortly after establishing Zoic Ltd. in London, we won a startup competition, winning €20k which was efficiently used for: • Developed two products (Cacao and Tarragon bar) • Ensuring high quality and acquired all required food standards – HACCP & ISO standards
• Set up production pipeline – from raw ingredients to packaging and storage
• Brand development – positioning, messaging and graphic design • Set up product and merchandise webstore • Build branched-out network of affiliate partners and brand ambassadors (Such as professional climbers, triathlon athletes and Royal Marine Commando Chris Shirley)
• Build automated funnel for acquisition & onboarding affiliate partners • Referral program
• B2B online channels I was overseeing product development, building marketing channels, running operations, and PR. In first six months of operating we hired additional people helping us part-time, and established relationships with over 50 brand ambassadors and affiliate partners. Most of Zoic bars were sold to UK, Sweden, Switzerland and Italy.
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