ZoicCEO, Co-Founder
May. 2015 - Sep. 2016London, United KingdomZoic bar is a primal, pre-workout all-natural protein bar. Made from essential nutrients and superior protein source β insect flour. No processed foods, added sugar, soy, gluten or dairy. Shortly after establishing Zoic Ltd. in London, we won a startup competition, winning β¬20k which was efficiently used for: β’ Developed two products (Cacao and Tarragon bar) β’ Ensuring high quality and acquired all required food standards β HACCP & ISO standards
β’ Set up production pipeline β from raw ingredients to packaging and storage
β’ Brand development β positioning, messaging and graphic design β’ Set up product and merchandise webstore β’ Build branched-out network of affiliate partners and brand ambassadors (Such as professional climbers, triathlon athletes and Royal Marine Commando Chris Shirley)
β’ Build automated funnel for acquisition & onboarding affiliate partners β’ Referral program
β’ B2B online channels I was overseeing product development, building marketing channels, running operations, and PR. In first six months of operating we hired additional people helping us part-time, and established relationships with over 50 brand ambassadors and affiliate partners. Most of Zoic bars were sold to UK, Sweden, Switzerland and Italy.