Sera Lione - Illustrator / Graphic Designer, Freelance

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Work Background

Fig Leaf GroupProduction Illustrator

Apr. 2022 - Mar. 2023As an illustrator at MATHS–No Problem! part of the Fig Leaf Group, I was responsible for creating, with efficiency and consistency, unique illustrations for award-winning Primary Maths textbooks and workbooks series, from full scenes to single items, in both colour and grayscale, in Adobe Illustrator (.ai) format. Working confidently with InDesign and having solid knowledge of the print process, I could ensure perfect layouts and final digital delivery ready for print. Resposabilities also included: Edit and re-purpose existing illustrations from the series Regionalise illustrations for different countries Develop new artwork, styles and characters as needed Apply isometric techniques to add perspective to illustrations Ensure illustrations support learning requirements like colour-blindness Adhere to style guide requirements and apply consistency across the series Liaise with editors, authors, designers, project managers and external companies Update layouts in InDesign and deliver pdfs to specification Support the development and maintenance of a master illustration library Maintain best-practices in file management and naming standards Maintain and update the Master Style Guide

The Paint ClubIllustrator/ art tutor

Jun. 2021Illustrator and art tutor. Online and in-person painting events.

Wicked Weather WatchIllustrator/designer

Jun. 2021My contribution to help our planet heal. It's my pleasure to volunteer for this charity and dedicate part of my time to create illustrations and design for the charity and its social media channels.

Tits 'n' TalesCo-founder, Art director

Jan. 2021London, England, United KingdomAs an Art Director I: am responsible for the visual style and images for Tits 'n' Tales Online magazine and related social media platforms; create the overall design for the project; direct other illustrators to develop their artworks; collaborate with the Editorial Director, writers and illustrators; perform research on all the visual contents; create sketches and storyboards of design concepts; hire creatives, such as graphic designers and illustrators, to develop editorial concepts; oversee creatives to ensure they work productively; maintain graphic consistency across all deliverables; coordinate deadlines; maintain compliance to the editorial calendar at all times; create contents for social media profiles; attend webinars, courses, training sessions, and workshops.

WonDesignsGraphic designer / Illustrator

Oct. 2017 - Apr. 2018London

Freelance Illustrator

Jan. 2016For a wide range of clients, I work on branding, corporate identity, web and print design, merchandise and social-media content, logo design, book covers, album covers, packaging design, illustration for web and apps, storyboarding layout, and picture books. Clients include Oxford University Press, Pearson Education, Popshot magazine, Mindful Magazine, Il Corriere della Sera, Mental Health Legal Centre, Motion Agency, Bedrock Learning, Swiss Society of Cardiology.

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