Linda Galan - Head of Businesss Development, Sickday

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Work Background

Linda McHugh ConsultingPrincipal

Jan. 2019Offering expert business development and AI strategy services tailored for startups. Served as an international sales consultant to clients in the digital media, podcast, technology, and health and wellness industries. Client Roster: Sickday Outernets Notorious Elixir by Bita

Sickday Medical House CallsHead of Business Development

May. 2024I am currently spearheading Business Development at Sickday, a pioneering healthcare provider based in New York City. At Sickday, we are transforming the landscape of acute medical care delivery by offering convenient, affordable house call services directly to patients' homes. Our innovative model ensures that certified clinicians are available to provide immediate, comprehensive care within 90 minutes, helping to drastically reduce unnecessary emergency room visits. Our mission is to make high-quality healthcare accessible right at your doorstep. We partner with employers to integrate our services as a key component of their employee benefits program, enhancing workforce health and productivity while managing healthcare costs effectively.

VericastSales Development Director

Dec. 2022 - Feb. 2024United States

VericastSenior Account Executive, Strategic Accounts and Initiatives

Dec. 2021 - Dec. 2022United StatesVericast is dedicated to revolutionizing the way businesses connect with their customers. We leverage our influence to impact the decision-making processes of over 120 million households, driving economic growth and increasing revenue potential for over 70,000 brands and businesses. Our award-winning portfolio of products, technology, and solutions is just the beginning - it's our team of experts in data intelligence, marketing services, transaction solutions, campaign management, and media delivery that truly sets us apart. Let us help your business reach its full potential.

VericastSenior Digital Account Executive, CPG Ecommerce

Aug. 2021 - Dec. 2021United States

FrameplayDirector, Business Development

Dec. 2020 - Jul. 2021Los Angeles Metropolitan AreaFrameplay is a native in-game advertising company. Was responsible for the full sales cycle in closing new business with brands and agencies in the US. I was successful in closing a first time global CPG client and agency in the first 6 months with a 6 figure deal working collaboratively with 17 key stakeholders.

PodcastOneVice President of Sales

Jan. 2015 - Jan. 2019Greater Los Angeles AreaWork Scope: Sales Operations Management, Proposals Preparation, Strategic Planning, Opportunity Analysis, Campaigns Management, Reporting, Communication and Collaboration, Staff Development In this capacity, I directed the entire sales process, including lead generation, cold calling, and face to face meetings, while securing new business opportunities and maintaining existing business with Fortune 500 branding and direct response advertisers. I developed custom proposals, media plans, and Power Point decks during the RFP process to close new business on the CPM and CPA pricing models. I used prep calls, vanity URL's, promo codes, 1x1 pixels, and tags to ensure the proper set-up of campaigns. I streamlined all business operations by using Excel (VLookup and Pivot tables), as well as I provided insights to clients by sending post campaign reports (impressions, airchecks, and wrap up). • Played an integral role in selling audio campaigns with live read host endorsements, digital ad insertion, custom creative content integrations, live podcast events, behavioral targeting, and device ID matching. • Sold over 200 podcasts to senior level decision makers at tier one brands and agencies within the regions of California, Washington, and Nevada. • Maintained strategic partnerships with high profile companies (Placed and Survata) as well as with agencies for the setting up of programmatic PMP deals. • Trained and mentored six salespeople in the Beverly Hills oﬃce to enhance staff capabilities and encourage progressive professional development. • Recognized as a first salesperson at the company to close a consumer package goods client and for securing new business in Washington and Nevada by coordinating with a new global agency and a global casino respectively.

NetminingSenior Account Executive

Jan. 2014 - Jan. 2015Greater Los Angeles AreaWork Scope: Business Development and Sales Growth, Direct Response and Brand Campaigns, Strategic Planning, Key Accounts Management, Operations Administration Following are the highlights of the value I brought to the company: I sold Netmining’s desktop and mobile programmatic managed service DSP to brands and agencies. • Achieved marketing goals and drove financial gains through working on direct response and branding campaigns with a region of Southwest US. • Coordinated with Business Development, Client Services, and Management for the development and implementation of campaign strategies. • Established new business of worth $114K and grew the existing business $319K by managing key accounts and through leading all sales operations activities.

GoldSpot MediaNational Platform Sales Manager

Jan. 2012 - Jan. 2014Greater Los Angeles AreaWork Scope: CPM Pricing Model, Personal Growth, Business Development, Go-to-Market Strategies, Advertising Campaigns Management, Strategic Partnerships In this capacity, I sold the platform on a fee based model and media campaigns on the CPM pricing model. I enhanced personal skills by learning about various SDK integrations for in app mobile publishers. I helped in repositioning, evangelizing, and go to market strategies. • Sold GoldSpot Media’s full service, white labeled, ad creation, serving, and reporting platform for 25+ rich media and video ad units and tags for smartphone, tablet, and desktop devices. • Propelled revenue growth of $8K for existing business, as well as generated growth of $324K for new business. • Sold rich media and video multiscreen advertising campaigns on GoldSpot Media’s Advertising Network and Saas in 2012 to 2013. • Worked in close collaboration with high-level decision makers at brands, media agencies, creative agencies, publishers, DSP’s, ad networks, ad servers, and trading desks. • Coordinated with internal teams, such as Ad Ops, Marketing, Board of Directors, Engineering, Finance, Account Management, and Sales in the US, UK, India, and Japan. • Spearheaded strategic partnerships with Facebook Atlas and Annalect to meet sales goals and expand client base. • Appreciated by senior management and served as a first salesperson to close a multiscreen campaign for the company.

Maxim Inc. (MAXIM magazine)West Coast Brand Director

Jan. 2010 - Jan. 2012Greater Los Angeles AreaWork Scope: Print and Digital Advertising, Event Sponsorships, Accounts Management, Sales Team Management, SalesForce Implementation, Client Relationship Management Following are the highlights of the value I brought to the company: I sold integrated digital, video, events, branded content, and print marketing programs to studios and agencies on the CPM pricing model. I drove business growth in print and digital advertising, as well as event sponsorships (ComicCon and Hot 100), to primarily entertainment (studio and gaming) accounts. I sought emerging technology and methodology to improve sales team performance and avert challenges raised in an increasingly digital-based industry. • Increased print revenue from 67% to $471K, generated $110K in new business event revenue, and grew digital revenue from 95% to $592K. • Managed accounts of organizations, such as 20th Century Fox Home Entertainment, CBS, FX, Paul Mitchell, ABC, UFC, Signeo, Sony Music, Sony Pictures, Top Rank Boxing, Universal Pictures, The Wine Group, Affliction Clothing, and Warner Bros. • Identified implemented SalesForce into sales team environment for increased customer relationship management effectiveness and overall performance. Additional experience as Strategic Account Executive, Senior Account Executive, Account Executive, and National Sales Associate within diversified organizations.