BornBrightMarketing Operations Specialist
Feb. 2021 - Nov. 2021Hyderabad, Telangana, India · On-site• Increased email open rates by 15% through A/B testing and content optimization.
• Led a team that launched a successful product campaign, resulting in a 20% sales increase.
• Boosted organic lead generation by 5% through strategic social media campaigns and engagement
tactics, driving brand awareness and customer acquisition.
• Amplified team efficiency by implementing the marketing automation tool, HubSpot, optimizing
workflows and customer interactions.
• Spearheaded the integration of new tools, streamlining the onboarding process for new customers and
enhancing user experience.