Nikita Balaba - Content Marketing Specialist, PRO32

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Work Background

PRO32Marketing Content Manager

Jan. 2023An IT company that specialized in cybersecurity and provided tools for B2C and B2B sectors. Responsibilities: Executed comprehensive social media management, including creating posts, managing communities, developing strategy and content plan, conducting analytics, and engaging with subscribers. Developed engaging promotional content that aligned with the brand's identity, including themes, landing page and banner structures, and persuasive copy. Performed various internal tasks, such as crafting new homepage structures, developing training topics for company partners, writing promotional texts, and creating presentations to showcase different areas of the company. Achieved significant improvements in social media performance, including a 6-fold increase in ERR on Telegram, a 2-fold increase in ERR on VK, a doubling of reach on Odnoklassniki, and a 1.5-fold increase in engagement on the same platform. Additionally, increased shows and follow-ups on Dzen by 50%. These achievements were accomplished through implementing effective social media strategies, creating compelling content, and leveraging data analytics to identify opportunities for optimization

Severgroup Medicine Marketing Content Manager

Jan. 2021 - Mar. 2023IT company in the field of medical technology. Responsibilities: Developed and executed comprehensive marketing and content strategies, resulting in increased brand awareness and lead generation. Analyzed website traffic and user behavior using Google Analytics to optimize content and improve user experience. Conducted SEO-optimization, resulting in a 20% increase in organic traffic. Implemented and managed multiple promotion channels, including SMM, SEO, email marketing, and content marketing. Formulated and tested hypotheses to improve conversion rates and engagement metrics. Crafted and communicated the product's unique selling points to potential clients. Created compelling and SEO-friendly website copy, social media posts, and podcast scripts. Monitored and reported basic metrics, such as views, visits, and traffic sources. Collaborated with cross-functional teams and external contractors to achieve business objectives. Accomplishments: Increased website page views by 100% and social media traffic by 30% in one year, contributing to the growth of the business. Produced over 200 articles, contributing to the company's thought leadership in the industry. Revitalized the project, ensuring its continued success. Developed and launched a bot on Telegram, improving customer engagement and satisfaction.

КомитетContent Writer

Feb. 2020 - Oct. 2020Moscow City, RussiaExperience in health, medicine, literature, and technology writing. Responsibilities: Collaborated with the editor to determine suitable article topics; Produced high-quality articles on a regular basis; Edited and proofread texts to ensure accuracy and clarity. Accomplishments: Successfully increased readership and engagement through high-quality content. Received positive feedback from readers and editors on consistently delivering well-written articles

IncludeEditor In Chief

Jul. 2019 - Jan. 2020Kazan, Tatarstan, RussiaResponsibilities: Led a team of 15+ writers and translators, ensuring that all content met the company's high standards; Developed and implemented a comprehensive content plan that aligned with the company's strategic goals; Edited and proofread all content, providing feedback to writers and ensuring that all materials were accurate, engaging, and error-free; Oversaw the release of all content across multiple platforms, including the company's website and social media channels. Accomplishments: Successfully managed a team of 15+ writers and translators, resulting in a consistent and high-quality output of content; Developed a content plan that resulted in a 50% increase in website traffic and a 25% increase in social media engagement;

IncludeCopywriter and Localization Manager

Mar. 2019 - Jun. 2019Responsibilities: Conducted research to identify relevant articles for translation; Translated texts from English to Russian; Created original content in Russian.

Self EmployedMarketing Content Manager

Aug. 2021 - Mar. 2022As a freelance content specialist, I've worked with clients in EdTech, IT, technology, medical, and health industries to produce engaging and informative content. My responsibilities include: Collaborating with clients to develop effective advertising materials and content strategies. Writing and editing articles, blog posts, and social media content that aligns with brand messaging and resonates with target audiences. Conducting interviews with subject matter experts and researching topics to ensure accuracy and relevance. Managing editorial calendars and delivering content on schedule. Leveraging SEO best practices to optimize content for search engines. Developing content for companies' blogs on platforms like Habrahabr. Tracking content performance using analytics tools like Google Analytics and adjusting strategies accordingly. Notable achievements: Increased website for a client in the EdTech industry through targeted content marketing efforts. Played a key role in the launch of a new professional media outlet by contributing articles and assisting with editorial planning. Overall, my experience working with diverse industries has allowed me to develop a flexible and adaptable approach to content creation that drives results for my clients.

DonorSearch - Blood Donor CommunityMarketing Content Manager

Aug. 2019 - Jan. 2020Kazan, Tatarstan, RussiaContributed to a leading magazine focused on blood donation and health, serving as a writer, translator, and partnership coordinator. Responsibilities: Produced engaging news stories and feature articles for print and online publication. Translated a variety of English-language articles and videos on health and donation topics. Created scripts and recorded voiceovers for informative and educational podcasts. Collaborated with partners, including healthcare organizations and government agencies, to develop new content and outreach initiatives. Identified and cultivated relationships with new authors, bringing fresh perspectives and diverse voices to the publication. Accomplishments: Significantly increased readership and engagement through high-quality content and effective promotion strategies. Received recognition from industry experts and readers for the magazine's informative and impactful articles. Expanded the magazine's reach through successful collaborations with new partners and authors.