Platon Kavetskyi - Sem specialist, Tenderhut group

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Work Background

Self-EmployedPaid Marketing Strategist

Oct. 2023Cracow, Małopolskie, PolandAll-in-one expert in paid marketing for B2B companies, specializing in businesses with long buying processes. Proven track record of driving growth for clients across industries, including software houses, creative agencies, and app developers. Experienced in managing high-performing ad campaigns on Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and YouTube Ads for clients in the US, UK, and Poland. Key Responsibilities: Paid Marketing Strategy: Designed and executed customized, data-driven marketing strategies tailored to the unique needs of each client. App Promotion: Delivered high-impact app promotion campaigns on Google Ads and Facebook Ads, driving installs and paid subscriptions. Cross-Platform Expertise: Managed advertising budgets and optimized resources across multiple platforms, ensuring high ROI. Market Research & Competitive Analysis: Conducted in-depth analyses to identify opportunities and refine targeting strategies. Advanced Analytics: Leveraged tools like Google Analytics, Data Studio, and other advanced reporting platforms to provide clients with actionable insights and track campaign performance. Collaboration: Partnered closely with clients to understand their objectives, align campaigns with business goals, and build long-term relationships. Core Skills: B2B Paid Marketing: Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, YouTube Ads. App Promotion: Expertise in app marketing strategies tailored to US, UK, and Polish markets. SEM & Multi-Platform Campaign Management: Proficient in planning and executing cross-platform campaigns to maximize results. Data-Driven Insights: Advanced analytics and reporting to optimize campaigns and drive ROI. Industry Expertise: Special focus on software houses, creative agencies, and long-sales-cycle B2B businesses. Results-Driven, Client-Focused, Data-Informed. If you’re seeking a marketing expert who can deliver tangible results, optimize your ad spend, and support your business goals, let’s connect!

TenderHutPaid media and SEM Specialist, Google ads

Oct. 2021 - Oct. 2023Польша Google Ads Specialist. -Google Ads Account Management: Proficient in optimizing and managing Google Ads accounts, I am dedicated to delivering performance-driven outcomes. I continually track and analyze campaign performance, ensuring optimal results. -Conversion Rate Optimization: With a keen eye for detail, I specialize in maximizing conversion rates. I employ analytics and reporting to refine strategies for improved ROI. -B2B Lead Generation: My core strength lies in B2B lead generation, where I've developed and executed successful campaigns that drive high-quality leads. -Strategic Marketing: I excel in creating comprehensive marketing strategies and budget planning that align with business objectives. -Campaign Expertise: From Search and GDN to Discovery, YouTube, and Remarketing, I have a proven track record of building, analyzing, optimizing, and managing advertising campaigns across various Google Adwords platforms. -Innovation and Automation: I continuously explore new technologies and automation capabilities to enhance SEM efforts, staying at the forefront of digital advertising trends. -Growth Hacking: My growth hacking skills extend to B2B, where I employ creative strategies and data-driven tactics to achieve rapid business growth.

TTEC at Google Google Ads account Strategist

Mar. 2017 - Aug. 2021Kraków, woj. małopolskie, PolskaGoogle Ads Specialist. -SEM Strategy Development: My expertise lies in SEM strategy development, encompassing the setting of goals and the identification of key performance indicators (KPIs). -Proactive Client Communication: I actively engage with advertisers, maintaining effective communication via phone and email to ensure alignment with their objectives and campaign success. -Google Ads Account Management: My role involves meticulous management of Google Ads accounts, coupled with precise performance tracking to optimize campaigns effectively. -Conversion Rate Optimization: I specialize in conversion rate optimization, leveraging robust analytics tools to provide actionable insights and reporting for continuous improvement. -Strategic Marketing: Crafting comprehensive marketing strategies and meticulously planning budgets are integral aspects of my professional portfolio. -Diverse Campaign Management: I have a proven track record of building, analyzing, optimizing, and managing advertising campaigns across various Google Adwords platforms, including Search, GDN, Merchant Center, YouTube, GSP, and Remarketing. -Innovation and Automation: I continually explore and implement cutting-edge technologies and automation capabilities to enhance SEM efforts, staying ahead of industry trends. -Shopping Campaign Expertise: I bring extensive experience in Shopping campaign setup and optimization, driving superior results for clients.