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C-level Executive
Work Background
Brand Partnership Manager
GlovoBrand Partnership Manager
Jan. 2021 - Dec. 2022Киев, Украина- Help brands to reach their consumers in new marketing & sales channel (on-demand delivery app: HORECA and Q-commerce) - Design and execute marketing activations for brand partners in Glovo - Improve service offering for partners and develop Glovo monetization - Establish excellent relationships and close marketing services deals ACHIEVEMENTS: - Launched 4 successful campaigns for Mastercard - Campaign for Diageo showed great performance (more than +100% rise of sales)
Senior Group Brand Manager / Acting Director of Marketing
NaturproSenior Group Brand Manager / Acting Director of Marketing
Jan. 2020 - Dec. 2021Днепропетровская область, Украина- Marketing and Product Strategy - Leading the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy - Leading the marketing team ACHIEVEMENTS: - Launch of antiseptics during the pandemic in 3 weeks - Development and launch of new cosmetic products (43 SKU in short period 2020-2021) - Supervising the work of the marketing department (6 people) from 08.2020
Group Brand Manager ("Clever" cosmetics in Ukraine)
Biosphere CorporationGroup Brand Manager ("Clever" cosmetics in Ukraine)
Jan. 2015 - Dec. 2020Ukraine- Category portfolio management: * 4 cosmetic categories: hair care, tints for hair, cosmetics for children, shower gels * new temporary assortment during seasons (bundles for New Year and Women’s Day) - Initiating, leading and managing product activities under the assigned brands - Managing new products introductions - Controlling of marketing budget and tracking spendings, evaluating their effectiveness - Execute monthly marketing reporting - Developing merchandising standarts ACHIEVEMENTS: - Launch of new business unit - The key brand have got 44% of the market in tinting products - Growth of the market share of children’s cosmetics from 3% to 5% in 1 year (Nielsen) - Negotiated additional budgets from the supplier for national motivation program for the trade team
Brand Manager (TM Natura Vita)
Biosphere CorporationBrand Manager (TM Natura Vita)
Jan. 2014 - Dec. 2015UkraineProduct category: washcloths Combining jobs
Marketing specialist (TM Novita, Lady Cotton, Ipek, Natura Vita, Smile Baby)
Biosphere CorporationMarketing specialist (TM Novita, Lady Cotton, Ipek, Natura Vita, Smile Baby)
Jan. 2014 - Dec. 2015UkraineProduct category: cotton and SPA (cotton pads and buds, baby cotton pads and buds, washcloths, specialized wet wipes)
Marketing specialist (TM Smile Baby, Superfresh)
Biosphere CorporationMarketing specialist (TM Smile Baby, Superfresh)
Jan. 2014 - Dec. 2014UkraineProduct category: wet baby wipes. - Support Brand-manager - Assist and contribute to Brand-manager in developing the communication materials - Develop merchandising standarts - Track budget and report deviations - Manage packaging process - Monitor the market competitive landscape (NPD, pricing, communication)
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