Nataliya Trotsiuk - CMO, BODIQ

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Network Power500+ people

Roles

💸100%

Marketing

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇺🇦100%

Ukraine

Work Background

GlovoBrand Partnership Manager

Jan. 2021 - Dec. 2022Киев, Украина- Help brands to reach their consumers in new marketing & sales channel (on-demand delivery app: HORECA and Q-commerce) - Design and execute marketing activations for brand partners in Glovo - Improve service offering for partners and develop Glovo monetization - Establish excellent relationships and close marketing services deals ACHIEVEMENTS: - Launched 4 successful campaigns for Mastercard - Campaign for Diageo showed great performance (more than +100% rise of sales)

NaturproSenior Group Brand Manager / Acting Director of Marketing

Jan. 2020 - Dec. 2021Днепропетровская область, Украина- Marketing and Product Strategy - Leading the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy - Leading the marketing team ACHIEVEMENTS: - Launch of antiseptics during the pandemic in 3 weeks - Development and launch of new cosmetic products (43 SKU in short period 2020-2021) - Supervising the work of the marketing department (6 people) from 08.2020

Biosphere CorporationGroup Brand Manager ("Clever" cosmetics in Ukraine)

Jan. 2015 - Dec. 2020Ukraine- Category portfolio management: * 4 cosmetic categories: hair care, tints for hair, cosmetics for children, shower gels * new temporary assortment during seasons (bundles for New Year and Women’s Day) - Initiating, leading and managing product activities under the assigned brands - Managing new products introductions - Controlling of marketing budget and tracking spendings, evaluating their effectiveness - Execute monthly marketing reporting - Developing merchandising standarts ACHIEVEMENTS: - Launch of new business unit - The key brand have got 44% of the market in tinting products - Growth of the market share of children’s cosmetics from 3% to 5% in 1 year (Nielsen) - Negotiated additional budgets from the supplier for national motivation program for the trade team

Biosphere CorporationBrand Manager (TM Natura Vita)

Jan. 2014 - Dec. 2015UkraineProduct category: washcloths Combining jobs

Biosphere CorporationMarketing specialist (TM Novita, Lady Cotton, Ipek, Natura Vita, Smile Baby)

Jan. 2014 - Dec. 2015UkraineProduct category: cotton and SPA (cotton pads and buds, baby cotton pads and buds, washcloths, specialized wet wipes)

Biosphere CorporationMarketing specialist (TM Smile Baby, Superfresh)

Jan. 2014 - Dec. 2014UkraineProduct category: wet baby wipes. - Support Brand-manager - Assist and contribute to Brand-manager in developing the communication materials - Develop merchandising standarts - Track budget and report deviations - Manage packaging process - Monitor the market competitive landscape (NPD, pricing, communication)

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