GroupMSenior Director - Strategy
Dec. 2016 - Jul. 2018Gurgaon, IndiaSimplifying the business, media & technology for brands. Integrating all branding & performance assets to enable maximum efficiency in driving insights, targeting, allocating investment for outcome-based performance approach. Anchoring the systemic development of actionable insights to solve tactical & strategic problems for brands by plotting the evolving consumer behavior, non-linear purchase journeys, demand spaces and connections planning.