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Work Background
PepsiCoDirector - Media, Data, Marketing Capabilities & Partnerships
Sep. 2022Gurugram, Haryana, India
PepsiCoHead of Media & Partnerships
Aug. 2019 - Sep. 2022Gurgaon, IndiaSpearheading the practice of connecting the iconic set of brands at PepsiCo to the consumers thru media, data & technology. Leading end-to-end procurement & negotiations for all elements of Advertising & Marketing for incremental Efficiencies & Effectiveness. Architecting the First Party Data led marketing by setting up the right infrastructure and practices. Creating path-breaking partnerships with a wide range of partners for crafting value driven propositions & award winning marketing campaigns.
Star TV NetworkAssistant Vice President - Customer Strategy
Jul. 2018 - Aug. 2019Gurgaon, IndiaLed the Strategy vertical for northern region to manage TV & Digital Ad Sales revenue of Hindi, English & Regional entertainment portfolio. Championed the new Go-To-Market (GTM) strategy of driving the power of Television + Digital to generate incremental reach, optimized frequency, precise targeting and audience mirroring for advertisers.
GroupMSenior Director - Strategy
Dec. 2016 - Jul. 2018Gurgaon, IndiaSimplifying the business, media & technology for brands. Integrating all branding & performance assets to enable maximum efficiency in driving insights, targeting, allocating investment for outcome-based performance approach. Anchoring the systemic development of actionable insights to solve tactical & strategic problems for brands by plotting the evolving consumer behavior, non-linear purchase journeys, demand spaces and connections planning.
airtelHead - Business Planning & Consumer Insights
May. 2015 - Dec. 2016Gurgaon, IndiaLed the vertical for Delhi circle managing the entire Operational Strategy, Business and Financial Planning, CAPEX Management, MIS and Reporting, Sales Planning and Monitoring, Consumer Insights and Segmentation and Product Pricing Strategy
KPMG IndiaManager/Principal Consultant
Apr. 2015 - May. 2015Gurgaon, India
KPMG IndiaSenior Consultant
Sep. 2014 - Mar. 2015New Delhi Area, India-Deploying the expertise of Business intelligence and analytcis along with subject matter expertise of Telecom to pitch for business development by winning projects for the company and thier subsequent delivery.
-Preparation and evaluation of Business cases for carrying out large scale transformational projects for the clients spanning across budgeting and forecasting of revenue, costs and EBITDA.
Idea Cellular LtdSenior Manager - Corporate Strategy
Jul. 2014 - Aug. 2014Mumbai, MaharashtraWorked as a Business Analyst with Corporate Strategy and Operations function. The position provided a multi-faceted exposure to the business while demanding high learnability and ability to micro-manage the vast set of business affairs. Key responsibilities included
Business Planning and Analytics for business units (Telecom circles) to carry out operational management with primary focus on revenue and costs, Budgeting, Management of product interventions, Business environment profiling through Internal & Competitive Benchmarking.
Idea Cellular LtdManager - Corporate Strategy
Jul. 2012 - Jul. 2014Mumbai Area, India
Idea Cellular LtdAssistant Manager-Corporate Strategy
Aug. 2011 - Jun. 2012Mumbai Area, India
Idea Cellular LtdAssistant Manager
Jun. 2010 - Jul. 2011Patna, Bihar, India
Idea Cellular LtdIdea Young Leaders Program
May. 2009 - May. 2010Multiple LocationsAs a participant in !dea Yound Leaders Programme (!YLP) had immense learning and rich experience. The projects that I have worked on were really challenging and have magnified the insights many folds. The InstaAlert project to increase the retention in AP circle, the project to increase the profitability of LUTs in AP, and the Process Re-engineering project at local vendor managed call center following the BPMS approach at Bihar equipped me with an array of skills which I can be confident about.
Abbott LaboratoriesSummer Internship
May. 2008 - Jun. 2008Proposed strategies for countering the decreasing market share of Sibutramine (anti-obesity drug) sold as brand Leptos, through detailed market research and perceptual mapping of the key molecules for obesity management present in the Indian market.
Mahindra GroupSection Engineer
Jul. 2005 - May. 2007Pune*Management of shifts and meeting targets through combination of production and procurement through vendors. Production planning for vendors and self
*Regular cost benefit analysis and make-buy decisions in consideration of costs, quality and time
*Tracking inventory flow and people management
*Management of demand from internal customers and supply from external vendors
*Improvement projects under TQM approach of Poka Yoke, 6W2H and Kaizen
*Assistant TPM Secretariat for implementation of TPM under the eight pillar approach.
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