Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
EWA Learn LanguagesAI Product
Sep. 2025
EWA Learn LanguagesAI Product Manager
Sep. 2025Novi Sad, Vojvodina, SerbiaBuilding the AI content engine for an edtech learning platform across 41 languages.
‣ Content generation & localization: LLM-powered content generation and translation pipelines with human-in-the-loop quality control.
‣ Video pipelines: AI-driven video regeneration and generation as production pipelines.
‣ Personalization: Adapting content delivery per learner.
Working at the intersection of LLMs, generative AI, content quality, and human-in-the-loop workflows.
РокетбанкHead of AI/Analytics & Data
Apr. 2024 - Sep. 2025Novi Sad, Vojvodina, SerbiaRocketbank is neobank built from scratch as a brand bank on Sovkombank's license. Hired as Head of Analytics; owned the AI function and led the ML team. ‣ Team: Scaled 0 → 14 across product analytics, AB platform, CRM, ML, AI and data engineering. Alumni: Head of Product Analytics.
‣ Product Analytics: Built the full PA stack from zero (ClickHouse + Superset + AB platform + CRM); scaled to a lead + 7 analysts powering all product decisions.
‣ Cold-Start ML Recommendations: Designed and shipped a Lifestyle recommendations system for a no-data product using persona-based customer modeling. +10% uplift, ~700 WAU. Built with 1 ML engineer.
‣ AI / LLM Products: Designed and built Buddy — a GPT-based financial assistant — end-to-end, from Telegram prototype to in-app deployment (executive user base). Advised on a RAG-based AI support agent built by adjacent team. Build with 1 AI engineer and 1 backend engineer
‣ Multi-Model AI under Data Residency: Designed a multi-model ensemble (Yandex foundation models + deterministic scripts + local transformer models) to replace GPT in production under RF rules — an architecture preceding comparable production setups at the time.
‣ Bridge Engineering (Modern ↔ Legacy): Led ClickHouse ↔ Oracle integration with upstream Sovkombank DE teams; designed Kafka streaming pipeline (implemented post-departure).
Agro.ClubHead of Data and Analysts department
Apr. 2020 - Apr. 2024Novi Sad, Vojvodina, SerbiaAgro.Club — Global B2B agtech SaaS platform for trading & logistics (5 markets: Russia, Canada, Spain, USA, Brazil; $100M+ annualized GMV).
Hired as the first data scientist to build an analytics and information service from scratch across 5 markets.
‣ Canada (Canterra partnership): Built the data infrastructure and 4-tier reporting (retailer → regional → country → exec) that powered Canterra's first platform season — 2× revenue in month one, 3.8× over the season. Stack later replicated for Spain, USA expansions; Canterra eventually acquired the platform.
‣ Russia (full ops + finance overhaul): Co-led the analytics, CRM and finance rebuild — field discovery with sales managers, event analytics across the funnel, automated reporting (1C + deal DB + CRM → unified dashboards for CEO/COO + reconciled Excel from deal to P&L). Contributed to ~3–5× revenue and ~10× turnover growth; partnered with, CPO, COO and finance.
‣ ML / AI products in production: Wheat-price forecasting model (RU) driving daily budget and credit-cycle decisions for the COO; seasonal sales-recommendation pipeline for Canadian retailers, surfaced as upsell suggestions on a dedicated dashboard; document recognition + auto-matching from WhatsApp field photos into deal records (computer vision + OCR); data foundations for the company's AI logistics matching engine.
‣ First end-to-end product (PM transition): Within the US data team, designed and built a B2B surplus-matching product end-to-end (backend + analytics + ML) — buy/sell board for retailers to trade unused agro-chemical inventory. Owning a product end-to-end, not just data infrastructure.
‣ Team — built, lost, rebuilt: Scaled the data org from 0 to 17 people (analysts, data engineers, ML, backend) across 5 markets; restructured and rebuilt after losing ~2/3 of the team to wartime in mid-2022. Alumni now hold Head of Analytics, Data Engineer, Team Lead and AI Engineer roles.
BriefSenior Product Analyst
Apr. 2019 - Jan. 2020Novi Sad, Vojvodina, SerbiaI am in charge of:
- product analytics – customer research, creation of actionable dashboards for all product owners, design and analysis of A/B-tests.
- business analytics – creating metrics and models, providing KPIs.
- marketing analytics – audience and user acquisition research
Ultimate GuitarSenior Business Analyst
Dec. 2018 - Feb. 2019Kaliningrad Region, Russian FederationI am in charge for building a unified system of metrics and their visualization in the teams of companies of the UG brand and in the management company, the methodology for conducting a / b tests and experiments, and training analysts in teams.
GPB DigitalSenior Strategy Manager
Mar. 2018 - Nov. 2018Moscow, Russian FederationI am in charge of marketing analytics for the startup incubator – researching investment, cryptocurrency, and banking sectors; biometrics, speech recognition and video solutions for fin-tech. I am also in charge of product analytics – user behavior analysis, design of A/B-tests. I design and maintain the KPIs of the products that GPBDV invests into.
Fountain Digital Labs LtdProduct Analyst
Jan. 2016 - Jun. 2017Novi Sad, Vojvodina, SerbiaIn charge of product, marketing and business analytics. I’ve created the financial model for the mobile app, created rewards system and in-game currency model.
EmbriaAnalytics Consultant
Dec. 2015 - Apr. 2016Novi Sad, Vojvodina, SerbiaI was in charge of analytics and research focused on tourism, insurance and ride-hailing sectors for the fund.
Invisible.RuAnalytics Consultant
Apr. 2015 - Dec. 2018Moscow, Russian FederationI am in charge of:
- product analytics – customer research, creation of actionable dashboards for all product owners, design and analysis of A/B-tests.
- business analytics – creating metrics and models, providing KPIs.
- marketing analytics – audience and user acquisition research
I am also in charge of training program in statistics and analytics.
YandexHead of regional analytics division
Oct. 2008 - Mar. 2015Moscow, Russian FederationI was managing a distributed team of analysts and was in charge of product analytics in regions of Russia as well as on key international markets – Belarus, Kazakhstan, Turkey. I also oversaw the development of the internal analytics tools and systems.
Headhunter GroupHead of Research Team
May. 2008 - Oct. 2008Novi Sad, Vojvodina, Serbia
NovotelecomWeb-analyst
Apr. 2007 - Apr. 2008Novi Sad, Vojvodina, Serbia
NovotelecomE-commerce manager
Nov. 2006 - Apr. 2007Novi Sad, Vojvodina, Serbia
Intch is a Professional Networking App for the Future of WorkSee more people like Nata on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1023999 people
16
Freelance
18
Software Developer @ Open Kinetix
20
Frontend developer
130233 people
15
Sales and Marketing Manager @ Katalog
19
Product Manager
15
IT administrator