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Work Background
Invibes AdvertisingClient Reports Executive
Mar. 2025Bucharest, RomaniaAs a Client Reports Executive I am responsible for delivering timely,
accurate and insightful performance reports to clients across
advertising in-feed campaigns. I act as a key liaison between
internal teams and clients, ensuring data is translated into
meaningful narratives that support strategic decisions and
demonstrate campaign ROI.
Key Responsibilities:
Compile, analyze, and deliver regular performance reports for
client campaigns across digital channels
Create clear and visually engaging reports using tools like Excel,
Google Sheets, PowerPoint, Python
Translate campaign data into actionable insights and
recommendations tailored to client goals.
Collaborate with internal teams to gather relevant campaign
data and context.
Ensure data accuracy and consistency across all reporting
outputs.
Respond to client inquiries and reporting requests in a timely
and professional manner.
Identify trends, anomalies and opportunities through deep
analysis of campaign performance.
Support client presentations with data visualizations,
summaries and narrative reports.
Invibes AdvertisingDigital Campaign Manager
Aug. 2022 - Mar. 2025Bucharest, RomaniaAs Digital Campaign Manager I was responsible for planning,
executing, and optimizing online marketing campaigns across
various digital channels. Acted as the primary liaison between
sales, advertisers, media agencies, creative, and technical teams.
Skills & responsibilities:
Define clear campaign objectives, target audiences, key
performance indicators (KPIs), and expected outcomes.
Plan and manage budgets for digital campaigns, ensuring
efficient resource allocation.
Coordinated campaign briefs, creative assets, demos, and
setups to ensure timely launches and full compliance with
platform and client requirements.
Supported strategic campaign planning, actively monitored
performance, and implemented optimizations to meet KPIs and
budget goals.
Delivered comprehensive performance reports, offering
actionable insights for internal stakeholders and client partners.
Cultivated and maintained strong relationships with top media
agencies and brand advertisers, fostering long-term
partnerships.
WiproQuality Lead
Mar. 2021 - Aug. 2022Bucharest, RomaniaAs Quality Lead within the Trust and Safety department I was
responsible for ensuring the highest standards of quality in the
monitoring, assessment, and enforcement of safety protocols
across the organization.
Skills & responsibilities:
Mentoring QA team members, develop best practices, and
continuously improve processes to protect the platform and its
users from harmful content or behavior.
Provide regular reports to client management on team
performance, quality metrics, trends, and any identified issues
related to user safety, content moderation, or Trust and Safety
processes.
Investigate escalated incidents, evaluate root causes, and
make recommendations to prevent future occurrences. -
Implement improvements to increase efficiency, reduce false
positives/negatives, and enhance overall quality.
Wipro LimitedSenior Quality Analyst
Feb. 2020 - Feb. 2021Bucharest, RomaniaAs a Senior Quality Analyst within the Trust and Safety Department
(Account Integrity and User Knowledge Operations) I was
responsible for assessing the quality of decisions made by content
moderators, identifying areas for improvement, and supporting the
development of best practices for a safe and trustworthy user
environment. I was part of the Start up team for the respective
project and was onboarded on client site.
Skills & responsibilities:
Evaluate and audit decisions made by content moderators,
ensuring that content is reviewed in accordance with platform
policies and guidelines.
Identify trends in moderation decisions and recommend
improvements to ensure fairness and accuracy.
Provide actionable feedback to content moderation teams
and other stakeholders regarding quality, accuracy, and
consistency of decisions.
Analyzing data to assess the performance of automated tools
(machine learning) and recommend improvements.
Assist in developing training materials and programs for
content moderators to ensure they adhere to safety and
quality standards.
Conduct periodic training sessions and refreshers for the team
based on the results of quality audits.
Onboarding new Quality analysts.
Concentrix Limited CompanyQuality Analyst
May. 2018 - Feb. 2020Bucharest, RomaniaAs a Quality Analyst I was responsible for monitoring and assessing
the quality of services and processes within the organization. This
role ensured that company standards and customer expectations
are met through regular testing, auditing, and continuous
improvement of operations.
Skills & responsibilities:
Conduct regular quality audits to ensure compliance with
internal and external standards.
Acted as a calibrated linguist by performing language
assessments for candidates
Monitor customer feedback and conduct surveys to assess
satisfaction and identify areas for product or service
h enhancement.
Collect, analyze, and interpret data to identify trends,
patterns, and areas for improvement.
Effective communication skills for presenting findings and
collaborating with Leads team
Client facing on a weekly basis to report quality improvement
areas and team results
Provided weekly individual coaching to my team to improve
their performance and support them in achieving their goals.
Concentrix Limited CompanyCustomer Service Advisor
May. 2017 - May. 2018Bucharest, RomaniaAs a Customer Service Advisor I was responsible for providing
outstanding service to customers via phone and email by
addressing inquiries, resolving complaints, and offering assistance
with their integrated automotive system (including emergency
situations where decision and fast response would make the
difference between life and death)
Skills & Competencies gained:
Excellent communication skills, both written and verbal
(Romanian, English and Spanish language)
Ability to remain calm and professional under pressure
Customer service-oriented with a strong focus on empathy
and sense of urgency.
Worked closely with various institutions (from dealerships to the
emergency services) to resolve customer needs or requests.
Stefanini EMEAInterim Team Lead
Nov. 2016 - Apr. 2017Bucharest, RomaniaIn the role of interim Team Lead, I have been responsible for
overseeing Service Level Agreements (SLAs), providing support with
GDS knowledge to onboard and train new hires, and managing
incident resolution, significantly reducing our backlog. Additionally,
I have taken on the responsibility of ensuring effective internal
communication within the team, evaluating individual
performance, and fostering growth through coaching and
mentoring. I also served as the primary point of contact for
escalated queries or issues related to infrastructure, network, or
systems.
Stefanini EMEASenior Helpdesk Technician
Jul. 2015 - Nov. 2016Bucharest, RomaniaAs a Helpdesk Technician I was responsible for providing
technical support and assistance to end users, ensuring smooth
operation of IT systems, and troubleshooting hardware, software,
and network issues. This role involved resolving issues efficiently
while maintaining a high level of customer service and user satisfaction.
Skills & Competencies gained:
Strong troubleshooting and problem-solving skills.
Excellent communication skills, both written and verbal (English and
Spanish language)
Customer service-oriented with a focus on user satisfaction.
Ability to work under pressure and manage multiple tasks
simultaneously.
Knowledge of hardware setups, software installations, and
network configurations.
Basic knowledge of cybersecurity principles.
Work and Travel CompanyDesk Receptionist
Jun. 2014 - Nov. 2014Illes Balears, SpainWork and Travel Program at L’Illot Suit and Spa Hotel, Cala Ratjada,
Palma de Mallorca.
Studio ModernaOutbound Sales Agent
Oct. 2013 - May. 2014Bucharest, RomaniaAs a Sales agent I was generating sales opportunities through
proactive calls to potential or existing customers. The primary goal
was to promote products or services, identify customer needs, and
close sales while maintaining a high level of customer satisfaction.
Work and Travel CompanyDesk Receptionist
Jun. 2013 - Sep. 2013Kárpathos, Southern Aegean, GreeceWork and Travel Program at Vardes Hotel, Karpathos Island.
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