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Work Background
Masana Algarve - Destination by HyattMarketing & Sales Coordinator
May. 2025Launched, developed and implemented sales & marketing strategies to
promote the Masana brand, ensuring alignment with brand standards and
commercial objectives;
Coordinated marketing and sales operations for new establishments,
services, and experiences;
Responsible for leading the marketing implementation and brand
integration of Masana, transitioning from an independent property to
the Destination by Hyatt brand;
Managed brand positioning, digital presence and campaign performance to
drive visibility, engagement and revenue growth;
Developed and executed PR and events strategies, including media
relations, partnerships and curated brand experiences to enhance
visibility and brand awareness;
Palácio do Governador Hotel / Sesimbra Oceafront HotelMarketing Cluster Coordinator
Sep. 2024 - May. 2025Developed and implemented marketing strategies to promote our hotels,
ensuring alignment with brand standards and commercial objectives;
Coordinated marketing and go-to-market strategies for new openings in
collaboration with the group’s F&B Marketing Manager and F&B Operations
team;
Responsible for social media management, email marketing campaigns,
events, partnership development, and PR management across the group;
Sublime Hotels GroupMarketing Manager
Jan. 2023 - Apr. 2024Implemented marketing campaigns, ensuring activation and consistent brand
communication across all formats;
Social media management and supported in developing digital growth
strategies, audience segmentation, KPI tracking, analysis and reporting;
Management and optimisation of the group’s websites to enhance brand
visibility and performance;
Planning and execution of marketing events across the group to drive
brand engagement;
Ensus GroupPR Manager
Jan. 2020 - Jan. 2023
QuidgestProduct Manager
Jan. 2020 - Jan. 2023Developed business objectives and processes to inform priorities and
improvements;
Established and maintained strong relationships with stakeholders and
customers to shape product strategy and identify needs;
Monitored market and technology trends to propose new solutions;
Defining and communicating relevant KPIs to measure performance and
the product's contribution to business objectives;
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