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Work Background
B2B Manufacturer, Magnetic Components (OEM & Telecom)B2B Demand Generation Specialist
Jan. 2025• Generated $100K in qualified pipeline within 3 months via AI-driven account-based reactivation: used Claude to score 1,300 HubSpot/QuickBooks accounts on fit and dormancy signals, prioritized 400 contacts for personalized outreach, and converted 6 MQLs handed off to sales for engineering and procurement engagement
• Grew LinkedIn to 15K+ monthly organic impressions and 100% new followers through educational content and lead magnets; achieved 32% email open rate and 11% CTR via Mailchimp + HubSpot + Power Automate
• Built custom B2B booking/RFQ flow on Shopify using Liquid and JavaScript; integrated Jotform and Mailchimp to automate lead capture and routing with zero downtime
Bravebits / PageFly, E-commerce SaaS (Shopify)Marketing Data Analyst
Jan. 2023 - Jan. 2025Hanoi, Vietnam• Built marketing analytics infrastructure (GCP, AWS) with medallion data architecture, powering AI-driven dashboards in QuickSight and Amazon Q that served 15+ stakeholders
• Engineered ETL pipelines processing 100M+ records from Shopify APIs, GA4, MongoDB, and Customer.io for cross-channel performance evaluation
• Built attribution model (95%+ coverage) and customer segmentation model (K-Means, 20+ features, 0.7 Silhouette Score), delivering targeting recommendations to 15+ stakeholders
• Built and implemented cohort churn analysis to identify churn patterns and customer lifecycle trends, surfacing insights that drove 20+ product improvements
Bravebits / PageFly, E-commerce SaaS (Shopify)Growth Marketer
Jan. 2021 - Jan. 2023Hanoi, Vietnam• Increased website conversion by 24.56% and App Store listing conversion by 11.04% through systematic A/B testing and user behavior analysis
• Designed 100+ custom tracking events in GA4/GTM and led full-funnel performance analysis across email, website, and App Store channels
• Achieved +23% CTR to lead magnets by managing high-performing landing pages, inbound emails, and use-case templates
• Managed international partner relationships and co-marketing campaigns; produced lead magnets (eBooks, one-pagers) achieving +14% CTR and +4% conversion lift
B2C/B2B ElectronicsMarketing Executive
Jan. 2020 - Jan. 2021Hanoi, Vietnam• Ran multi-channel paid acquisition (Meta, Google Ads) and SEO; achieved 20% lead-to-sale conversion and multiple top 5 Google rankings
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