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Work Background
Dalian Vanguard Bilingual School (DVBS)Elementary School ESL Teacher
Nov. 2023 - Jan. 2026Dalian, Liaoning, China
i2 Child Development CenterForeign Teacher
Aug. 2021 - Feb. 2022Shenzhen, Guangdong, China
BeneBaby International AcademyEnglish Second Language Teacher
Apr. 2020 - Jul. 2021Shenzhen, Guangdong, China
World International EnglishEnglish Second Language Teacher
Jul. 2019 - Apr. 2020Zhangjiagang, Jiangsu, China
SayABCOnline English Second Language Teacher
Nov. 2018 - Jan. 2019Cape Town, Western Cape, South Africa
EF Education FirstEnglish Second Language Teacher
Jul. 2017 - Jun. 2018Nantong, Jiangsu, China
Cape Business BureauBusiness Broker
Jun. 2016 - Jun. 2017Cape TownPart-time Business Broker
Newgroup Holdings (Pty) LtdProduct Manager
Oct. 2012 - May. 2015Muizenberg, Cape TownManaged product development, brand planning, and marketing support for Herbex, a complementary medicines brand in the slimming and wellness industry. Responsibilities included new product development, product launches, marketing strategy, consumer research, presentations, project coordination and liasing with retailers and suppliers. From March 2014, I also took on the role of Regulatory Manager, supporting the company through major regulatory changes affecting complementary medicines and food products. This included researching regulatory requirements, preparing documentation, liaising with the Department of Health, MCC, and ASA, and working with legal teams on compliance-related matters and hearings. These roles required strong project management, brand management, research, stakeholder communication, and problem-solving skills in a fast-changing and highly regulated environment.
Brain Clinic Study MethodsSmall Business Owner
Mar. 2008 - Oct. 2012Cape TownFounded and managed a study skills business focused on helping students improve their learning, confidence, and academic performance. Developed customised study programmes based on left-brain and right-brain communication preferences, as well as the 4 Quadrant Model profiling model created in collaboration with specialists in the field. Worked directly with students and parents to identify learning challenges, improve study habits, build confidence, strengthen time management, and support better academic performance. Responsibilities included course development, training material creation, one-on-one coaching, group facilitation, client communication, and business administration. This experience strengthened my skills in training, coaching, communication, course development, client support, problem-solving, and personalised learning design.
Indigo BrandsSnr Product Manager
May. 2000 - Dec. 2007City of Cape Town, Western Cape, South AfricaHeaded the International Licensed Brands Department, reporting directly to the Marketing Director and managing a portfolio of global fragrance and beauty brands. Responsibilities included brand strategy, product management, retail positioning, sales growth planning, product launches, promotional planning, supplier coordination, budget support, and cross-functional project management. Managed the South African portfolio for Rimmel Cosmetics, selected Coty UK brands, and various international fragrance brands. Liaised with international license holders and brand owners to align local strategy with global brand direction while adapting campaigns, product ranges, pricing, and promotional activity for the South African market. Developed and launched several fragrance products, from fully imported brands to locally developed concepts taken from initial idea through to finished product on shelf. This included supplier briefing, packaging coordination, pricing, launch planning, retail support, and marketing execution. Built strong experience in brand management, product development, international communication, retail relationship management, project coordination, presentations, and managing multiple priorities in a fast-paced marketing environment.
Holdsport LtdAdvertising Manager
Jun. 1998 - Apr. 2000City of Cape Town, Western Cape, South AfricaManaged advertising and promotional activity for Sportshoe World, a growing retail sports footwear chain. Worked closely with store managers, the advertising agency, and internal stakeholders to coordinate local and national marketing activity across multiple retail outlets. Responsibilities included newspaper advertising, radio advertising, customised promotional material per store, in-store posters, retail branding, corporate identity development, campaign coordination, and supplier or agency communication. During my time in the role, the company grew from 10 to 46 retail outlets and was later acquired by Holdsport Ltd. This experience strengthened my skills in retail marketing, advertising coordination, brand consistency, campaign execution, stakeholder communication, and managing multiple location-specific marketing needs in a fast-growing business environment.
TBSP///Beyond The LineAccount Exective
Sep. 1997 - May. 1998Cape TownWorked as an Advertising Account Executive in a below-the-line advertising agency, supporting new business development and client-related project work. Responsibilities included assisting with client communication, campaign support, proposal preparation, research, briefing coordination, follow-ups, and general account management support. This role provided early-career experience in advertising, client service, new business development, campaign coordination, and working in a deadline-driven agency environment.
Rainbow Image CommunicationPR Executive
Nov. 1995 - Aug. 1997Started in this role as part of the workplace internship component of my National Diploma in Public Relations and was invited to stay on for an additional year. Supported the planning and execution of public relations, publicity, media launches, and client events for a range of businesses, including restaurants, guest houses, and RE/MAX. Responsibilities included assisting with media liaison, event coordination, publicity planning, launch preparation, client communication, written communication, and general PR support. This role gave me practical early-career experience in public relations, event coordination, client service, media communication, and managing details under deadline-driven conditions.
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