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Work Background
Mindshare IndonesiaMedia Planning Group Head
Nov. 2021 - Dec. 2023
Mindshare IndonesiaConnection Planning Group Head
Oct. 2019 - Jun. 2020
Havas Media GroupPlanning Manager
Mar. 2017 - Sep. 2019Greater Jakarta Area, IndonesiaKey clients: SGM, Coolpad, Hutchison 3 Indonesia
Alodokter.comCampaign Manager
Sep. 2016 - Mar. 2017Greater Jakarta Area, Indonesia- Organize clients’ campaign in Alodokter.com and Alodokter apps - Ensure campaign timeline and quality - Communicate with clients and sales PIC to understand clients’ requirements - Coordinate different team inside the company (sales, content, medical, IT, etc) to ensure the success of the advertising campaign - Report and present campaigns’ results to clients
Havas MediaSr. Media Planner
Apr. 2014 - Nov. 2015Greater Jakarta Area, IndonesiaKey Client: Bebelac, Bebemama & Nutrilon Job Description: - Able to develop and manage media plan - Able to develop competitive reviews and analysis - Accuracy of data - Punctuality of reports to clients - Client Management - Internal Coordination - Knowledge of Systems and Processes - Recommend and execute strategic and creative idea for brand
MaxusStrategic Planner
Mar. 2012 - Mar. 2014Key Client: L'Oreal (Maybelline, Garnier Color Natural, L’Oreal Professional Division, L’Oreal Luxury Division) Job Description: - Able to develop detail media plan - Able to prepare competitive reviews and analysis - Accuracy of data - Punctuality of reports to client and regional - Client Management - Internal Coordination - Knowledge of Systems and Processes - Recommend and execute Creative Ideas in campaign
MindsharePlanner
Nov. 2011 - Mar. 2012Key Client: Konimex and Toshiba Job Decription: - Assist Strategic Planning Group Head in performing his/her role and responsibility - Communicate with and take care relationship with Client in daily activities and supervise client request on any meeting - Develop and manage media plan - Work closely with Investment - Responsible for preparing and analyze data - Conduct competitive review, gain competitors strategies and develop media strategy - Expertise in planning tools and software of Mindshare
MPGMedia Planner
Mar. 2011 - Nov. 2011Key Client: ABC President, Nissin Biscuit, Monde Mahkota Biscuit and Rohto Mentholatum Lab Indonesia - Assist Media Planning Manager in performing his/her role and responsibility - Communicate with and take care relationship with Client in daily activities and supervise client request on any meeting - Experience planning across all medium (TV, Print, radio, OOH and digital) - Work closely with Implementer/ Buyer - Responsible for analyze data from client and from Commercial Research (Nielsen and Roy Morgan) and Global Learning/ Case Studies and others to understand the needs and challenges of the clients/ brands - Expertise in tools and software of MPG
DDB IndonesiaBusiness Planner (Media/ Interface Division)
Jul. 2010 - Feb. 2011Key Client: Great Eastern Life Insurance, Sony Ericsson, Medikon, Audi Job Dexcription: - Assist Business Group Head/ Business Manager in performing his/her role and responsibility - Prepare a media outline/ media plan within budget parameters - Experience planning across all medium (TV, Print, radio, OOH and digital) - Maintain a day to day management (e.g. responding to a special request; working as a liaison between media investment and account executive; monitoring media implementation) - Conduct competitive analysis reviews, determine competitor strategies, and gain insights & learning from competitive activities
DDB IndonesiaMedia Data Analyst (Media/ Interface Division)
Jan. 2009 - Jul. 2010Key Client: Indosat Job Description: - Assist the Media Planners in performing their role and responsibilities - Assist in preparing documents for clients/other department e.g. media reviews, media recommendations and media proposal - Updating, providing, researching and analyzing the media data - Generate weekly competitive reports - Starting to determine competitor strategies - Gain insights and learning from competitive activities
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