Cossette Tong

Managing Director @JCDecaux

Marketing DirectorFounderCommunications ManagerBrand Marketing ManagerBusiness OwnerMarketingStartup Founder

20+ years driving marketing, sales, and commercial strategy across Central America and Panama — from advertising agencies to multinational corporations to founding my own companies. I’ve led commercial operations at JCDecaux Honduras, driven regional sales for Samsung Latinoamérica across Central America, co-founded two marketing integration agencies in Panama, and managed accounts at Saatchi & Saatchi. My work spans premium brand building, BTL activations, Digital Signage, key account management, and business development — always with one goal: turning strategy into real results. I identify as a Knowmad — a professional whose value isn’t stored in one industry or role, but in the ability to connect ideas, people, and markets at the right moment. I’ve built brands, opened new markets, closed high-value deals, and led teams in Honduras and Panama. Currently based in Tegucigalpa, open to opportunities in Panama and the region — in agencies, luxury brands, tech, hospitality, or any high-growth environment where commercial leadership makes the difference.

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