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Work Background
AE LiveHead of Commercial APAC
Jul. 2022 - Dec. 2025SingaporeScope: Led regional commercial and go-to-market strategy across APAC & Middle East, driving revenue growth, new market expansion, and enterprise partnerships. Commercial and GTM Responsibilities: * Owned full sales lifecycle: prospecting → solutioning → negotiation → close
* Built and expanded new business pipeline across regional markets
* Executed partner-led GTM strategies with technology partners and system integrators
* Advised clients on scalable, digital and cloud-based operating models
Stats PerformVice President, South-East Asia and Hong Kong
Jun. 2015 - Jun. 2022SingaporeScope: Owned regional sales for sports data, video content and analytics products across broadcasters, OTT platforms and publishers. Commercial and GTM Responsibilities: * Led regional enterprise sales strategy across multiple markets
* Built and converted pipeline across telecom, media, and digital sectors
* Managed regional sales teams (Thailand, Indonesia)
* Expanded footprint across emerging SEA markets
Stats PerformHead of Content Distribution, South-East Asia & Hong Kong
Jun. 2015 - Dec. 2018Singapore
The Knowledge EngineersSales Manager, APAC
Jun. 2014 - May. 2015Singapore, SingaporeAs a digital marketing training solutions provider, my aim was to help organisations achieve digital and integrated success faster and more efficiently. At The Knowledge Engineers, our digital skills training and our Leadership courses have been successful in helping brands, agencies and media owners generate more revenue from effective digital marketing techniques that is relevant to their objectives - Mobile Marketing, Social Media, E-Commerce and beyond.
WARCBusiness Development Manager
Nov. 2011 - May. 2014Singapore, SingaporeAs a Business Development Manager at Warc, my role was to develop and grow the client base in Asia-Pacific by offering strategic, analytical and targeted consultation to senior marketing executives at major corporate brand/media owners and agencies who are looking for access to marketing best practice and insights. Warc is the global provider of ideas and evidence to marketing people. As a knowledge center, Warc provides unparallelled access to best marketing and advertising case studies, insights and research to help the marketing and advertising industry come up with better and smarter ideas.
Haymarket Media GroupSenior Sales Executive, Campaign Asia-Pacific
Jan. 2011 - Nov. 2011SingaporeSelling advertising and sponsorship across print, online and events on Campaign Asia Pacific portfolio, a B2B platform for marketing and advertising professionals
Haymarket Media GroupSales Executive, FourFourTwo
Jan. 2010 - Dec. 2010Singapore, SingaporeResponsible for selling display and classified on print, online and specials portfolio on biggest circulating sports monthly in the United Kingdom
Dealt with mainly direct clients but looked after a few smaller agencies
Successfully grew new business from client base in FourFourTwo Responsible for up selling clients from classified into display and specials.
Maintained strong working relationship between editorial and sales team and clients
Haymarket Media GroupSales Executive, Classic FM Magazine
Jun. 2009 - Dec. 2009Singapore, SingaporeResponsible for classified sales of second biggest circulating classical music magazine in the United Kingdom
Successfully hit monthly new business targets every month
Successfully grew classified section.
Haymarket Media GroupFreelancer
Aug. 2008 - May. 2009Singapore, SingaporePublished articles in SPIKES Magazines and England Football Team's Match day programmes
Also helped out Group Editor and New Business Director and was responsible for cold calling and sourcing new business clients for the customer publishing division
Singapore ArmyLieutenant, Platoon Commander
Jul. 2002 - Jul. 2005Singapore, Singapore
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