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Work Background
PS Global ConsultingRegional Marketing Lead
Jul. 2024Oversees the creation and execution of marketing strategies to promote PS Global Consulting (formerly PointStar Consulting) as the #1 Cloud ERP solution in APAC and consistently being one of the pioneer batches of Oracle NetSuite, Celigo, Workato, Netgain and Blackline partners. Responsible for developing marketing campaigns across APAC (Indonesia, Thailand, Singapore, Malaysia, Australia, New Zealand, Hong Kong & Philippines) managing the company's online presence, collaborating with Business Development and Sales teams, organizing events, and analyzing marketing data to optimize strategies, increase brand awareness, generate leads and support sales efforts.
PointStar ConsultingMarketing Manager
Dec. 2023 - Jun. 2024Oversees the creation and execution of marketing strategies to promote PointStar Consulting as the #1 Cloud ERP solution in SEA and consistently being one of the pioneer batches of Oracle NetSuite and Workato partners. Responsible for developing marketing campaigns across regions (Indonesia, Thailand, Singapore & Malaysia) managing the company's online presence, collaborating with Business Development and Sales teams, organizing events, and analyzing marketing data to optimize strategies, increase brand awareness, generate leads and support sales efforts.
Exabytes IndonesiaAssistant Marketing Manager
Feb. 2023 - Dec. 2023Jakarta, Indonesia-Manage & oversee all marketing campaigns for brand & ensure all marketing KPIs & OKRs are delivered -Ensure the company is communicating the right messaging to attract prospective customers & retain existing ones -Establish positioning, identify target audiences & develop marketing plans with specific objectives across different channels -Manage the execution of end to end marketing programs & drive collaboration with stakeholders Key Achievements: -Led the development and execution of product campaigns resulting in a 3500% quality traffic to the product page by implementing digital marketing & organic marketing activities -Increase the number of MQL generated by promo code utilization offer by +1,000 from event audiences -Reposition as a thought leader in the industry by getting +40 C-Levels & +10 key persons from the government agree to speak about the brand
Exabytes IndonesiaPR & Event Lead
Aug. 2021 - Feb. 2023Jakarta, IndonesiaDevelop communication strategies across marketing channels including: -Leverage the brand to be a thought leader & positioning the brand in high level among other competitors in the web hosting industry through all PR, Event & Marketing channels. -Build up & maintain relationships with media, C-Level from other companies & government to create buzz & conversations through news coverage & social media engagement. Success to achieve >IDR 5bio from press release & 20% ER per event campaign -Successfully conducted 14 webinar regular events in one year with minimum 150 online attendees and 5 big conference events in one year with 100 offline attendees & generating 20% potential leads. -Lead co funding campaign through external strategic partnership & generate GTV IDR 150mio per month.
Intiwhiz InternationalCorporate Marketing Communications Manager
Sep. 2019 - May. 2021JakartaDriving the right marketing strategies for all hotel brands by Intiwhiz International; Whiz Hotel, Whiz Capsule, Whiz Prime Hotel, Whiz Residence, Grand Whiz Hotel, and Swift Inn as the other brand managed by the group; spread into 24 units in Indonesia. Lead the multi-dimensional marketing initiatives and communicate with all Hotel/General Manager to ensure business alignment. Provide thoughtful, provocative and strategic counsel and ideas to senior leadership, helping the business to be a step ahead of where the organisation needs to be from a digital marketing and PR/communications lens. Key Achievement: Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
grandkemang Hotel JakartaMarketing Communications Manager
Nov. 2017 - Sep. 2019Jabodetabek , Indonesia-Responsible for strategic communication a range of online & offline media -Lead & manage budget creative & technical aspects of online marketing to develop the brand through digital campaigns Key Achievement: Built influencer marketing vertical from scratch, tied up with +50 influencers
The Sultan Hotel & Residence JakartaMarketing Communications Manager
Oct. 2016 - Nov. 2017JakartaResponsible for planning, development and implementation of all of the hotel’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the hotel. Key Achievement: Successfully launched Lagoon Garden as new venue by hosting an international music concert partnering with promoter. Gain brand exposure more than IDR 1bio from news coverage and 7 LED billboards.
Grand Sahid Jaya HotelPublic Relations Manager
Jan. 2016 - Oct. 2016JakartaOversee all PR programs, policies & procedures including drawing up PR plan annually and maintain high visibility in the surrounding community as appropriate Key Achievement: Successfully launched the first yoga class on the helipad in Jakarta. Attract international media contributor to feature this activity e.g CNN, Reuters & XinHua News. Engage to more than 100 attendees and generate 10% revenue of the hotel on weekend.
The Sultan Hotel & Residence JakartaMarketing Communication Officer
Jan. 2014 - Dec. 2015Jakarta• Assist Marketing Communications Manager in the development of marketing plan, strategy and budgeting as well as in execution of marketing programs, brand standard, advertising and event. • Assist Marketing Communications Manager in the implementation of hotel’s marketing communication’s strategy and public relations program to reach target markets for the hotel also achieve and exceed forecast revenue figures in rooms, catering and food & beverages. • Assist Marketing Communications Manager to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional program and corporate image building. • Prepare advertising and media campaigns based on budget and segment to actively promote the hotel also achieving target of media coverage with top categories (national daily newspaper, travel, lifestyle and flight magazine, online media and television channel). • Compile the barter agreement calculations or balances and the media coverages. • Assist Marketing Communications Manager in developing and maintaining good media contacts including updating media database, as well as supervise implementation of all press related activities. • Generate media publicity of the hotel and corporate activities through dissemination of media releases, general media relation, in-house promotions, in-house functions and other forms of internal and external communications. • Proactively participate on media’s event and in association that related with marketing and public relations. • Ensure proper and timely channeling and information distribution to relevant departments as appropriate. • Assist Marketing Communications Manager in the preparation and design of related project’s advertisements, ensuring quality and deadlines set. • Establish and ensure requirement and availability of merchandise used as promotional gifts.
Century Park HotelF&B Sales and Marketing Executive
Nov. 2013 - Jan. 2014Senayan, JakartaScope of Work: •Responsible for completing marketing plan and promotions for the F&B Department in coordination with Outlet Managers, develop the coordination between F&B and Marketing Department and implement the marketing promotions at F&B outlets. •Manages all E-commerce opportunities. •Develops a good working relationship with tourism bureaus and community leaders. •Do sales calls and canalizes potential business to F&B Outlet Managers and Director of Events. Responsibilty: •Conducting daily marketing activities that achieve department goals. •Develops leisure marketing plan, packages, and programs designed to build booking in outlets and meeting rooms. •Coordinates the develops of brochure and property collateral materials with Marketing Department. •Reviews and provides analysis on all website and e-mail campaign tracking, for F&B social media. •Ensures consistent marketing message is communicates in all advertisement and collateral efforts. •Responsible for the increasing of F&B outlet reservations and event booking in coordination with Outlet Managers and Director of Event. •Evaluates new marketing opportunities for the property. •Ensures F&B is represented on all quality internet sites that have the potential of providing business. •Work closely with respective convention bureaus, chambers of tourism, expat and local communities. •Plans and supervises all photo shoots. Report line: •Directly reports to Director of F&B. •Indirectly reports to Director of Events and F&B Manager. Others: •Photoshoot: Hello! Indonesia Magazine (celebrity: Judika & Duma Riris). •Media review: Esquire Magazine, Hello! Indonesia Magazine, Suara Pembaruan, Jakarta Post, Bisnis Indonesia.
Century Park HotelMarketing Secretary and Coordinator
Jul. 2012 - Nov. 2013Senayan, JakartaResponsibility: •Maintaining good relationship with public, media, community and third party; including sending press materials, such as press release and event documentation to the media; invite media to attend events in the hotel, such as media gathering, press conference, media luncheon, etc; also update and organize database. •Tracking the promotion strategy of what the marketing head’s implementation by collaborate with Sales and FB Department, as well others Departments. •Ability to work in a collaborative, team-oriented environment with good customer-service skills. •Working on lobby and negotiation until finalize the agreement (semi barter or full barter) with media, community and third party. •Responsible for getting sponsorship to succeed big event, such as soft opening or launching. •Responsible for daily media monitoring and event documentation; such as press release, photo taking and other PR activities. •Collaborate with graphic design to make sure the printed material as well as develop media kit materials, marketing promotion tools and in house decoration by collaborating with team. •Responsible for documentation, letter, memo, filing system, proposal, agreement, report, stock opname, meeting arrangement, schedule, draft MOU, and other secretarial works. Event: •The Ambassador Iftar Dinner at Century Park Hotel, 25th July 2012. •Appreciation Night for Century Park Hotel’s Associates, 14th August 2012. •Social Media Gathering with Chef Patrick Farjas, 8th September 2012. •The 1st Century Park Hotel’s Cooking Battle, 6th November 2012. •MOU Signing between Century Park Hotel and PT Samsung Indonesia, 19th November 2012. •Century Park Hotel Appreciate Its Customer Journey, 7th December 2012. •Century Park Hotel Welcomed 2013 with a Festive Celebration of “Journey to the 90s”, 1st January 2013. •VIVA News Fun Bike at Century Park Hotel, 21st October 2012. •International Women Day : Empowering Women Seminar at Century Park Hotel, 8th March 2013.
Century Park HotelMarketing Secretary and Coordinator
Jul. 2012Senayan, JakartaResponsibility: •Maintaining good relationship with public, media, community and third party; including sending press materials, such as press release and event documentation to the media; invite media to attend events in the hotel, such as media gathering, press conference, media luncheon, etc; also update and organize database. •Tracking the promotion strategy of what the marketing head’s implementation by collaborate with Sales and FB Department, as well others Departments. •Ability to work in a collaborative, team-oriented environment with good customer-service skills. •Working on lobby and negotiation until finalize the agreement (semi barter or full barter) with media, community and third party. •Responsible for getting sponsorship to succeed big event, such as soft opening or launching. •Responsible for daily media monitoring and event documentation; such as press release, photo taking and other PR activities. •Collaborate with graphic design to make sure the printed material as well as develop media kit materials, marketing promotion tools and in house decoration by collaborating with team. •Responsible for documentation, letter, memo, filing system, proposal, agreement, report, stock opname, meeting arrangement, schedule, draft MOU, and other secretarial works. Event: •The Ambassador Iftar Dinner at Century Park Hotel, 25th July 2012. •Appreciation Night for Century Park Hotel’s Associates, 14th August 2012. •Social Media Gathering with Chef Patrick Farjas, 8th September 2012. •The 1st Century Park Hotel’s Cooking Battle, 6th November 2012. •MOU Signing between Century Park Hotel and PT Samsung Indonesia, 19th November 2012. •Century Park Hotel Appreciate Its Customer Journey, 7th December 2012. •Century Park Hotel Welcomed 2013 with a Festive Celebration of Journey to the 90s, 1st January 2013. •VIVA News Fun Bike at Century Park Hotel, 21st October 2012. •International Women Day : Empowering Women Seminar at Century Park Hotel, 8th March 2013.
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