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Work Background
CEO and Founder
ihxrCEO and Founder
Sep. 2023São Paulo, BrasilAs CEO of ihxr, I lead the definition and implementation of corporate strategy, covering Consulting and Product Development areas. Our work is driven by innovation and the application of cutting-edge Innovation and Artificial Intelligence in the Human Resources sector, with an emphasis on SAP SuccessFactors HCM solutions. With over 25 years of experience and a track record of more than 1.8 million hours in SAP HCM projects, I focus on research and development of innovative products that transform the management of Human Capital within companies.
Strategic Business Consultant, Advisor, and Mentor - Technology Advisor
Self-employedStrategic Business Consultant, Advisor, and Mentor - Technology Advisor
Sep. 2023Brazil | PortugalSimultaneously with the development of new businesses, I serve as a Strategic Consultant, Advisory Board Member, and Mentor, supporting Entrepreneurs and Businesses. Using my deep practical knowledge and experience, I help model and build Business Cases and Business Plans with a strategic vision: o Market analysis and understanding to identify opportunities and challenges. o Development of innovative strategies tailored to the needs of each business. o Creation of effective sales methodologies. o Identification of specific limitations and challenges, proposing practical solutions. o Guidance on team structuring, infrastructure, marketing, and other crucial aspects for success throughout their journey. o Transformation of entrepreneurs' mindsets to achieve business success. My focus is to provide comprehensive support that enables entrepreneurs and businesses to thrive in an increasingly competitive and dynamic environment.
Human Capital Transformation Director
DeloitteHuman Capital Transformation Director
Aug. 2021 - Sep. 2023São Paulo, São Paulo, BrazilI was responsible for market development and the generation of new business in HR Digital Transformation, employing the most advanced technologies for HR and the most innovative trends in this sector. I had the opportunity to develop a Strategic Sales methodology based on the HR Technology Architecture Assessment, which allows us to measure the client’s maturity level and devise a Customized plan for the Digital Transformation of HR and their entire journey
Innovation and Business Strategy Immersion
Self-employedInnovation and Business Strategy Immersion
May. 2019 - Aug. 2021Brazil-Europe-USAAfter 18 years leading my company, a market-leading consultancy in SAP SuccessFactors HCM, during the non-compete period following the sale of the business, I dedicated myself to updating on new technologies, researching market trends, and developing new business opportunities with a focus on innovation, artificial intelligence, and digital transformation. At this stage from July 2019 to November 2019, I chose to experiment with how technology arrived in a developed country and chose Portugal for it, scenario of one of the biggest technology events I could attend, the Web Summit. During these 4 months in Europe I was able to hold several meetings and excellent contacts with companies from all over the world, including Brazilian companies, and I identified shortcuts on how to speed up the process of developing Brazilian companies and also opportunities for companies already established in Europe to operate in Brazil.
Head of HCM - HCM Business Director
CASTHead of HCM - HCM Business Director
Jan. 2017 - Sep. 2018São Paulo e Região, BrasilFollowing the acquisition of HRDevelopers by Cast, I was tasked with enabling and overseeing a group of over 30 Sales Executives across more than 14 offices in various regions of Brazil, both in the public and private sectors. My role was to identify and open HCM opportunities, creating strategic sales methodologies such as Cast HCM Day. This involved speaking about business and helping clients envision the future, thereby initiating their HR Digital Transformation projects using the SAP Employee Central and SuccessFactors technology platform, along with all the Products and Accelerators that HRDevelopers had created and continued to develop as part of the Cast Group. I was also responsible for creating and training a Pre-Sales Team aimed at meeting anticipated demands, establishing processes for generating proposals with the same quality and strategy already known at HRD. Concurrently, throughout this period, I conducted market recognition for SAP HCM in each region of the country, staying close to the client and consequently creating specific strategies for each region with the goal of Digital Transformation in HR. Additionally, I was involved in creating Marketing and Digital Marketing Strategies for lead generation in these markets.
Co-Owner - Executive - Founder
HRDevelopersCo-Owner - Executive - Founder
May. 2001 - Apr. 2019São Paulo Area, BrazilIn 2001, after three years of working in the SAP market with a focus on Human Resources, I co-founded HRDevelopers with one of my three partners. Over the course of 18 years, I acted in all areas of the company, initially in the Technical and Functional Area in the implementation of SAP HCM Projects, in the construction of Accelerators, Products Complementary to the SAP HCM Solution, followed by Management and Direction of Projects, development of Implementation Strategies, team formation, but my main focus was the Commercial and Marketing Area in the opening and development of opportunities, in the Pre-Sale of the Solution and the Company, in the design of strategies for addressing opportunities and creating new Sales methodologies. I was also responsible for the IT and Marketing area.
SAP HCM Consultant
Complex by WA ConsultoriaSAP HCM Consultant
May. 1999 - Mar. 2001São Paulo Area, BrazilI participated in some of the first SAP HR projects in Brazil with clients such as Embraco, EMAE, and Henkel, developing expertise in this niche through: o Activities related to ABAP programming language for HR o Functional activities (Personnel Administration and Time Management) o Coordination activities for the HR front o Activities in Designing Implementation Strategies
Senior System Analyst
Stefanini BrasilSenior System Analyst
Jul. 1998 - May. 1999São Paulo Area, BrazilFollowing a promotion at Kibon, where I started as a Support Analyst, I moved to the development area where I worked on the Year 2000 Project (Y2K Bug), being responsible for system conversions, system implementations such as the Customer Service Center, developing systems in Visual Basic, Access, Dbase, Clipper, and supplier contact. Due to my knowledge already gained as a Support Analyst, I continued to be responsible for the environment which underwent an update (Windows NT Workstation) and provided support in special cases. I was also seeking solutions for the Y2K Bug in terms of tools for reports, corrections, and conducting international research on the subject.
Senior Support Analyst
Stefanini BrasilSenior Support Analyst
Mar. 1998 - Jul. 1998São Paulo Area, BrazilDuring my time at Kibon as a Support Analyst, I provided support for DOS, Windows 3.1x, Windows 95, Windows NT Workstation, Windows NT Server, AS400, Microsoft Office, Access, VB, Lotus CC Mail, Lotus Notes, Lotus 123, serving everyone from a basic user to the President and other Executives of the company.
Owner
ms Soluções em InformáticaOwner
Jun. 1997 - Apr. 1998Rio Claro Area, BrazilWith an entrepreneurial spirit and after building a solid base of approximately 150 clients who trusted in my expertise, I decided to invest all my financial resources into starting a computer company. These clients were acquired during my academic journey, a time when I developed customized systems and sold high-quality computer equipment. Highlighted Projects: - Factoring System: Developed for WG Factoring Fomento Mercantil Ltda. in Piracicaba/SP, optimizing financial operations and credit management. - Commercial System: Created for JR Computers in Rio Claro/SP, facilitating the administration of sales and inventory. - Library Control System: Implemented for USP/ESALQ in Piracicaba/SP, modernizing the management and access to the bibliographic collection
Senior Information Technology Analyst
DZ S.A. Engenharia, Equipamentos e SistemasSenior Information Technology Analyst
Aug. 1994 - Jun. 1997Piracicaba Area, BrazilI was responsible for IT in the company’s Sugar and Alcohol Engineering Department, which had approximately 50 users. I managed the network (Novell 4.1 and Windows NT 4.0), was in charge of hardware maintenance, and the physical part of the network (cabling, hub connections, and all the necessary equipment configuration), customizing software and data installations with the goal of maintaining the security of the Engineering environment, and sought new solutions for the sector. I developed systems in Access (2.0 and 95, all with SQL and Visual Basic), Excel, managed equipment rental contracts, provided Training, User Support, and other functions inherent to the sector. Even though I was allocated to a specific area of the company, I always attended to the senior management and other areas of the company in special cases.
System Analyst Trainee
DZ S.A. Engenharia, Equipamentos e SistemaSystem Analyst Trainee
Apr. 1993 - Aug. 1994Piracicaba Area, BrazilWorking in support, software deployment, software validation, teaching courses, programming in languages such as Access, Pascal, and C, conducting analyses, benchmarks, and projects for IT solutions (serving not only the Piracicaba unit but also the São Paulo and Sertãozinho units), I gained significant experience in the field. Due to the good relationships, I established with users and senior management, and the positive outcomes of the work performed during my time as an intern, I was offered a permanent position.
Co-Owner
Café do PontoCo-Owner
Feb. 1991 - Jan. 1993Rio Claro Area, BrazilI decided to venture into a family business, which provided me with the necessary flexibility to dedicate myself to my university studies. In parallel, I committed myself to developing systems, selling computer equipment, and offering private lessons in the field.
Administrative Assistant - Data Digitizer
Nevoeiro S.A. Comercio de PneusAdministrative Assistant - Data Digitizer
Oct. 1989 - Jan. 1991Rio Claro Area, BrazilStarting at the company as an Administrative Assistant in the Fixed Assets department, I was transferred to the Data Processing Center as a typist after two months. There, I gained significant typing practice and the opportunity to work as an Operator for Labo 8090 and Unisys A-10 systems, officially marking the beginning of my career in the technology field.
Invoicing Specialist
Industrial de Bebidas Sabará Ltda.Invoicing Specialist
Jul. 1989 - Oct. 1989Rio Claro Area, BrazilResponsible for the billing and cost control of the department
Sales Assistant
BEBEL - Distribuidora de Bebidas LtdaSales Assistant
Sep. 1988 - Jul. 1989Rio Claro Area, BrazilThrough a referral from the Accounting School I attended, I secured my first job. In this role, I was responsible for inventory control, including both finished products and materials in process, as well as managing files and performing other relevant sector activities.

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