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Work Background
Partner
99:1Partner
Jan. 2026Co-founder of an early-stage independent creative agency. Responsible for commercial strategy, operating model and client acquisition. Building a scalable, equity-aligned agency structure focused on challenger brands.
CEO Advisor
DashCEO Advisor
Jul. 2024 - Dec. 2024London Area, United KingdomDash is a data analysis start-up leading the fight against the 'ESG data deficit'.
CMO (fractional)
FORMBAGS SPACMO (fractional)
Apr. 2024London Area, United KingdomFormbags is one of Europe's most prolific producers of sustainable packaging for retail.
Fractional / interim COO / CGO
Paul GardenerFractional / interim COO / CGO
Sep. 2022London Area, United KingdomI advise start-up and scale-up company owners on business planning, operations, and go-to-market. My role can be advisory, fractional, project-based or full-time as required. Current and recent clients include a packaging business, an ESG data analysis platform and an energy company.
Founder / Strategy Consultant
Jam StraightFounder / Strategy Consultant
Sep. 2022London Area, United KingdomI advise company owners on business & growth strategy, growth tactics and operations.
Chief Growth Officer
BeemChief Growth Officer
Jan. 2022 - Aug. 2022London, England, United KingdomHuman holograms in SaaS Augmented Reality. Voted London's most innovative startup in 2021. Directed GTM strategy and operations (sales, marketing, product and customer success); led generation of high six-figure revenues over two years for an unknown startup with emerging tech product Drove successful application for coveted InnovateUK Smart Grant
Mentor
Digital CatapultMentor
Oct. 2019 - Oct. 2020London, United KingdomVoluntary role helping fantastic UK tech start-ups strengthen and grow
Chief Operating Officer
BeemChief Operating Officer
Apr. 2019 - Jan. 2022London, United KingdomManaged business as COO & successfully owned P&L for two years (throughout COVID and challenging first trading year); grew team from 5 to 22 employees & managed suppliers in UK, USA, Russia & Asia Introduced all internal processes including OKRs, roadmaps, cross-functional reporting, recruitment, payroll, personnel reviews and data management
EVP, Platform Growth
WIREWAXEVP, Platform Growth
Jan. 2018 - Apr. 2019London, United KingdomWorld-leading interactive video software company, sold to Vimeo. Coached and unified sales, marketing, and product teams to increase individual SaaS MRR by 27% YOY and Enterprise SaaS revenue by 132% YOY Assisted CEO during a period of significant growth and acceleration, with responsibility for strategic and operational challenges including development of new service line & increasing headcount by 3X
Managing Director
SolubleManaging Director
Apr. 2015 - Jan. 2018London, United KingdomSelf-owned growth consultancy. Assignments comprised brand positioning for a children’s food brand, strategy briefs for an innovation agency, and growth strategy & client leadership for a brand content studio: generated six figure revenues in each of three years in business Co-founded start-up to launch mobile app for sports fan engagement - my accountability included company formation, fundraising, shareholder relations, legal, insurances and supply chain management; also joint responsibility for product development, interface design/UX and GTM strategy
Managing Director
(BETA)Managing Director
Apr. 2013 - Apr. 2015London, United KingdomIndependent advertising agency lnspired, motivated and coached 45 employees; led team to win £500k+ new revenue and a Lion at the Cannes Festival of Creativity; owned P&L, delivered first profit for three years, initiated management buyout
Group Business Development Director
The MillGroup Business Development Director
Feb. 2011 - Apr. 2013London and New YorkThe most successful ad industry VFX / post-production business in the world. I worked across the business to deliver new and incremental customer revenue, leading global brand client relationships with Ford, Unilever, Reckitt Benckiser and their agencies valued at $10m, and generating direct-to-brand revenues of $2m+
New Business Director
DentsuNew Business Director
May. 2010 - Feb. 2011London, United KingdomLondon office of the world's largest ad agency I managed Sales and Marketing for this new business, unknown in UK; and led successful pitches for business worth £500k+ from Tetley Tea, The Pokémon Company, and Metro Newspapers
Managing Partner
McCann EricksonManaging Partner
Feb. 2008 - May. 2010London, United KingdomLondon office of the world's leading agency network Responsible for multi-region client leadership, agency network leadership, campaign execution & incremental revenue; directed agency’s global relationship with Sony Ericsson (£2m revenue); directed pan-European campaigns for UPS & MasterCard (£5m revenue); directed UK campaigns for London Evening Standard and Staples
Advertising Account Director
Top London advertising agenciesAdvertising Account Director
Sep. 1994 - Feb. 2008First managing, then directing, marketing strategy and creative campaigns at agencies including Bates Dorland, BDDH, and Rainey Kelly Campbell Roalfe/Y&R. My clients included Mercedes-Benz, Land Rover, Halifax, Dixcel, The Times / Sunday Times, Powergen/EON, Energy Savings Trust and Virgin.

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