FaneraCo-Founder and Product Director
Feb. 2019 - Jun. 2022RemoteDirected the development of our sports-tech social media platform, enhancing user engagement through features like live score predictions, personalized content delivery, and gamification. Successfully grew the platform to over 500,000 users ahead of the 2022 World Cup, leveraging data-driven insights to optimize the user experience and boost conversion rates.
* Introduced user-generated score predictions, increasing user interaction by 30%, and implemented personalized content recommendations using machine learning models to analyze fan preferences.
* Applied AI and machine learning to analyze fan behavior and engagement metrics, enabling targeted marketing campaigns and improving ROI.
* Designed and implemented AI-driven content moderation tools, reducing manual effort while maintaining high-quality user experiences.
* Spearheaded the shift to Web3 technology, transforming gamification features and introducing a digital in-app currency with tangible utility.
* Collaborated with cross-functional teams to define product roadmaps, prioritize features, and ensure on-time delivery.