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Work Background
Medier AgencyCasino and Sports CRM Writer for Medier Agency
Apr. 2026Birmingham, UKI currently work as a CRM and SEO writer for Medier Agency. I work across sports and casino brands, creating content for emails, SMS and cross-sell promotional material. I produce both short and long-form copy, liaising with stakeholders to deliver the for numerous markets.
ClickOut MediaSports Betting Writer for ReadWrite at ClickoutMedia
Nov. 2023 - Mar. 2026GlobalI worked to create sports betting content for ReadWrite, focusing primarily on sports betting guides and insights. I also helped to improve and optimize landing pages, including a mix of commercial and informational content. I also produced news and landing page content for Basketball Insiders.
Strategie 360 ConsultingFreelance Sports Betting Writer
Jun. 2018RemoteI work as a sports betting writer and analyst with Strategie 360. I create the bulk of my content for Betinireland, penning landing pages and data-drive sports predictions across F1, Rugby Union, MMA and Gaelic games. I also regularly optimize key landing pages for both the sports and casino verticals. Previously, I have used AI prompts to help restructure and improve landing pages for Betiton too. Working with the Topend Sports brand, I also write highly analytical landing pages and guides for the NFL, NBA and college football. I have also created long-form reviews for sportsbooks and DFS sites. Much of work ranks well for target keywords and features on the first page of Google.
ContentingFreelance Copywriter
May. 2016 - Nov. 2023BirminghamI worked as a freelance creative copywriter and Internet marketer during this period. I have multiple clients at present, including The Web Marketing Group, Go Amplify and Blue Window Limited. I also have private clients in the iGaming and cryptocurrency space, while my specialties lie in SEO, creative copywriting and the cultivation of engaging, long-form copy. I've also engaged in creative writing projects as part of marketing and TV ad campaigns.
Vax LtdCreative Copywriter
Apr. 2014 - Apr. 2016Birmingham, UKI worked as a creative copywriter for Vax, one of the UK's and Europe's most successful floor care brands. It was my responsibility to develop creative concepts for marketing campaigns, while also creating technical content to cover product descriptions and specifications. I was also detailed with reviewing and refreshing the brands messaging, so that it could be evolved in a consistent and organic manner. Over time, I developed a viable tone of voice for the brand too.
LifeHackBlogger
Jan. 2014 - Mar. 2016RemoteI am a regular contributor to the Life Hack blog, which features content on a range of topics including finance, business, productivity and lifestyle. I create content across multiple sectors, and seek to actively share work across a strong social network. My profile is available here (https://www.lifehack.org/author/lewis-humphries).
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