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Work Background
PT Asharia Karya Indonesia : Dough Lab - Artisanal CookiesMarketing Manager
Jan. 2022Jakarta, Indonesia
PT Asharia Karya Indonesia : Dough Lab - Artisanal CookiesSr. Marketing Manager
Jan. 2022Jakarta, IndonesiaManaged marketing initiatives and brand collaborations for Dough Lab across both online and offline channels. Worked with external brands, KOLs, influencers, and strategic partners to drive brand awareness and engagement. Oversaw digital marketing activities including social media, content planning, and campaign execution. Collaborated closely with creative, operations, and product teams to develop seasonal campaigns, product launches, and promotional activations aligned with business goals. Handled end-to-end campaign execution, including creative direction, influencer coordination, and partnership management, while ensuring all initiatives stayed aligned with the brand’s identity and objectives.
Pizza Marzano Indonesia ( MAP F&B Concept )Marketing Manager
Mar. 2015 - Dec. 2021Indonesia
Pizza Marzano Indonesia (MAP Boga Adiperkasa)Marketing Manager
Mar. 2015 - Dec. 2021IndonesiaResponsible for marketing campaigns and brand activations for Pizza Marzano Indonesia across online and offline channels. Worked closely with the UK principal team to ensure local executions remained aligned with global brand standards and positioning. Led campaign planning for seasonal promotions, new menu launches, and brand activations while coordinating with mall partners, media, vendors, and third-party platforms. Also involved in developing marketing calendars and supporting store traffic growth through strategic promotional initiatives. Oversaw digital marketing and social media activities, including content direction, campaign rollout, and collaboration with agencies and KOLs to strengthen brand visibility and customer engagement in the local market.
MRA Broadcast Media DivisionSenior Account Executive
Jul. 2013 - Feb. 2015Handled advertising sales and brand partnerships across MRA’s radio network, including Hard Rock FM, Trax FM, Cosmopolitan FM, Brava Radio, and I Radio. Worked closely with media agencies and direct clients to develop radio advertising campaigns tailored to each brand’s marketing objectives. Responsible for identifying new business opportunities, maintaining client relationships, preparing campaign proposals, and coordinating with internal teams to ensure smooth campaign execution across multiple radio platforms. Supported integrated campaign planning through on-air promotions, sponsorships, and brand activations to help maximize audience reach and engagement.
MRA Broadcast Media DivisionAccount Executive
Jan. 2012 - Jun. 2013
PT Caberawit PariwaraAccount Executive ( Freelancer )
Jul. 2011 - Sep. 2011
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