GetMealCo-founder | GetMeal – Marketing & Discount Platform for Restaurants
Nov. 2022 - Aug. 2023SegoviaThe idea for GetMeal came from a clear gap: restaurants in Segovia needed more customers, while IE University students were constantly looking for affordable dining options. We built a marketing and discount platform to connect both sides, helping restaurants increase visibility and offering students cost-effective meals. Through market research and direct outreach, we onboarded a dozen popular restaurants, pitched our concept to investors, and gained early insights into business development, fundraising, and scalability. We built the brand from scratch, using social media and targeted marketing to drive awareness, with one Instagram post gaining strong traction among students. We also developed a website to centralize offers and create a seamless user experience. This experience strengthened my ability to market a business, build partnerships, and understand stakeholder needs, while learning how to turn a simple idea into a scalable solution.