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Work Background
Knoblauch LandtechnikManaging Director
Aug. 2022 - Mar. 2024GermanyOwned full P&L responsibility, delivered revenue and margin growth
through supply chain and inventory stock optimisation, managing payment
terms and performance forecasting
Led, coached and developed the sales& operations teams, implemented
CRM with structured pipeline & forecast management, qualification gates,
dashboards with operational KPI’s
Led key account management, including contract and price negotiations
Aebi Schmidt InternationalHead Sales Dealer International
Feb. 2020 - Jul. 2022SwitzerlandLed an international B2B / B2G sales team and dealer networks across
Europe and the Middle East, drove business development, market expansion
and solution selling of municipal snow clearing and sweepers, achieving
+30% aftersales and +24% revenue growth
Conducted market and competitor analysis, defined go-to-market strategies
and volume forecasts resulting in new contracts & better performance
Led €4.5M Greenland airport equipment tender project over 20 months;
managing end-to-end operational planning, capacity guarantees, staged
delivery and cross functional coordination in a safety critical environment
Aebi Schmidt InternationalArea Sales Manager
Nov. 2018 - Jan. 2020SwitzerlandGrew business from €8M to €10M by teaching the dealer network how to
do value-based selling, led end-to-end tender and proposal management
Launched the first battery electric vehicles to market and certified dealers on
high-voltage safety, supporting municipal fleet electrification initiatives
Turned around business from -5% margin to +6% margin and doubled sales
in one country by optimising specifications and implementing batch ordering
/ production to lower costs and provided suitable payment terms
John DeereTerritory Manager
Oct. 2011 - Oct. 2018SwitzerlandManaged extensive dealer networks and coordinated €4.3M multi territory
strategic deal (Latvia/Lithuania/Romania) over 18 months; managing volume
commitments, supply chain planning, complex contract negotiations and go-
to-market strategies to secure a 4-year framework contract
Managed end-to-end O2C processes including credit guarantees, cash
collection and 24-hour uptime guarantees / risk mitigation solution for high
performance machinery fleets
John DeereEarly Roles
Jun. 2006 - Sep. 2011GermanyProduct management: conducting market analysis, customer and dealer
training, built and delivered product comparisons and sales presentations
Marketing communications: developing marketing campaigns, USP’s, print
and online brochures, adverts, videos and product presentations
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