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Work Background
Procter & GambleSenior Brand Manager Gillette Venus Central Europe
Aug. 2024Prague, Czechia
Procter & GambleSenior Brand Manager Braun
Sep. 2022 - Jul. 2024Prague, Czechia
SwappieCountry Manager CZ & SK
Apr. 2022 - Sep. 2022Swappie is the no1 online destination for buying and selling refurbished smartphones in Europe. We empower our customers in 15 countries to choose environmentally friendly and affordable ways to upgrade their smartphones. Buy smart, not new; that’s how we change consumer behaviour in Europe ♻️ https://www.ft.com/content/3d7c33a7-1107-4406-816b-2c302e9ab854 - Responsibility for country P&L - Marketing strategy - Local relationships development
L'OréalE-commerce Brand Manager CZ/SK/HU
Mar. 2021 - Mar. 2022Prague, CzechiaResponsible for growth of online business of mass market categories skin care, hair care and coloration Building online shopper experience across e-com platforms, aligning A-class content for entire online consumer journey (collaborative ads, banners, PDPs, landing pages) Creation of e-trade promo plans with focus on e-com events activations Established regular reporting, & dashboards to provide recommendations and base for decisions to be made by top management Set up new in-house ways-of-working of e-com content creation
L'OréalGroup Product Manager CZ/SK/HU
Sep. 2018 - Feb. 2021Prague, The Capital, Czech RepublicBuilding yearly strategy of face and body care category on three markets (brands L’Oréal Paris, Garnier, Mixa) Media planning and budget allocations (TV, digital, PR) Client-specific projects on building the category vision in point of sales - implemented mask bars in face category on Rossmann Czechia Turned around the performance of all the brands into growth, managed to grow our market share after years of decline Development and coaching of the team of 4 people - product managers and an intern
L'OréalSenior Product Manager CZ/SK/HU
Oct. 2017 - Sep. 2018Hlavní město Praha, Česká republikaResponsibility for Garnier skincare, suncare & deodorants. Leading Junior Product Manager & Marketing Intern
L'OréalProduct Manager CZ/SK/HU
Jun. 2016 - Sep. 2017Prague, The Capital, Czech Republic• Collecting and analysing consumer and market insights and competition strategies to develop product strategy of Garnier Hair Care brands on 3 markets • Implementing new product launches - positioning, accurate sales forecasting, pricing, selling story creation • Building engaging marketing strategies – TVC, digital, PR, OOH, in-store • Accountable for P&L of brand • Managed complete brand re-launch of Garnier Fructis with focus on new targeting and digital communication with local spokespersons
UnileverJunior Trade Marketing Manager
Nov. 2015 - May. 2016Oral care and Hair care categories, Brands: Signal, Zendium, Dove, Timotei, TONI&GUY • Monitoring and understanding the performance of the brands and competitors within the market and developing the product and pricing strategy on client and channel level • Preparing and implementing promotional activities including POS materials and in-store visibility, tailor-made activities and hostess promotions with external agencies • Detailed knowledge of modern trade retailers • Cooperation with parfumeries • Budget management
UnileverShopper&Customer Marketing Specialist
Jan. 2015 - Oct. 2015Hlavní město Praha, Česká republikaBrands: Signal, Zendium and Coccolino • Responsible for Oral and Laundry category brands within Czech market • Monitoring and understanding the performance of the brands and competitors within the market and developing the product and pricing strategy on client and channel level • Preparing and implementing promotional activities including POS materials and in-store visibility, tailor-made activities and hostess promotions with external agencies • Detailed knowledge of modern trade retailers • Budget management
UnileverMarketing Intern
Jul. 2014 - Dec. 2014Hlavní město Praha, Česká republika• Responsible for personal care Xmas pack project of brands Dove, Axe, Rexona, Radox. • Analytical support to manager of skin category - market research, data analysis
PwCParalegal
Feb. 2013 - Dec. 2013
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