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Work Background
Impart DesignHead of Business Operations
Apr. 2023Dubai, UAEFull ownership of commercial strategy, operations, team leadership, and company-wide growth across all functions.
◆ Sustained and expanded commercial momentum as the business scaled past AED 30M in annual revenue.
◆ Secured landmark contracts across luxury residential, F&B, and hospitality verticals, cultivating senior relationships with key hospitality groups including 7 Management and Independent Food Company.
◆ Led and mentored a Sales team (3) and Marketing team (2), instituting performance frameworks that improved pipeline conversion and team accountability.
◆ Reinforced the company's premium positioning in the UAE fit-out market through targeted client engagement and brand authority initiatives.
◆ Deployed AI-driven tools across outreach, content generation, and pipeline management, improving team efficiency and deal velocity.
◆ Reduced operational costs by 25% through the strategic implementation of AI tools across content, outreach, and workflow management.
◆ Expanded the company's revenue streams through strategic development of its e-commerce platform, woodcraftuae.com.
Impart DesignHead of Business Development
Feb. 2022 - Apr. 2023Dubai, UAESole architect of the company's commercial strategy — built the sales function, pipeline infrastructure, and client portfolio from the ground up.
◆ Designed and implemented an end-to-end sales process: inbound/outbound lead generation, pipeline management, and conversion tracking — establishing commercial rigour where none previously existed.
◆ Originated and developed a high-value client portfolio of luxury villa owners and major UAE F&B hospitality groups — relationships that remain core revenue drivers today.
◆ Partnered with marketing to craft brand positioning that distinguished Impart Design in a competitive, high-margin segment.
◆ Introduced AI-powered tools to scale outreach and content production capacity without proportional headcount investment.
◆ Delivered commercial results that directly supported a promotion to Director within 14 months.
ArmoplastSales Manager
Jan. 2020 - Jan. 2022Dubai, UAELed sales team performance and market expansion for a UAE manufacturing business.
◆ Delivered 35% YoY revenue growth through structured team management, disciplined pipeline execution, and targeted market outreach.
◆ Acquired 30+ new clients within two years, materially broadening the company's customer base and market footprint.
◆ Developed and executed sales strategies aligned with business objectives; conducted ongoing market analysis to identify whitespace and new opportunities.
◆ Partnered cross-functionally with estimation, production, and marketing to ensure commercial commitments were backed by operational capacity.
Graffiti EtsBusiness Development Manager
Nov. 2016 - Dec. 2019Beirut, LebanonDrove commercial expansion and key account growth in the Lebanese retail and consumer sector.
◆ Led a sales team and grew revenue across key accounts through structured account management and new business origination.
◆ Secured exclusive retail partnerships with flagship retailers, including Virgin Megastore, ABC Mall, and City Centre.
◆ Represented the company at premier international trade exhibitions: Ambiente (Frankfurt), Maison & Objet (Paris), PSI Fair, and Canton Fair.
◆ Reduced operational costs by 25% through ERP system upgrades and cloud migration, freeing resources for commercial investment.
FME PartnersFinancial Analyst Intern
Jun. 2015 - Jun. 2016Beirut, LebanonEarly-career grounding in financial analysis and real estate investment reporting.
◆ Contributed to financial reporting, forecasting, and analysis on a $30M real estate development project.
◆ Developed investment tracking dashboards and supported budgeting and cost control processes.
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