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Work Background
GirlLearn AfricaTeam Lead
Jul. 2025NigeriaI lead GirlLearn Africa, a tech education initiative focused on equipping women with relevant digital skills to compete globally as a passion project. Through strategic partnerships, fundraising, and program design, I’ve helped shape an inclusive learning environment that supports digital literacy, career growth, and economic empowerment for African women. Key Highlights: -Secured over $15,000 in funding, including $10,000 from the Gates Foundation and $5,000 from the Tony Elumelu Foundation -Designed and led digital training programs that have empowered hundreds of young women across Africa -Built collaborative partnerships with social enterprises and donors to drive educational access and innovation -Advocated for youth empowerment and educational reforms through campaigns, events, and public speaking engagements
Cho & Zen BeautySocial Media Strategist
Jan. 2025 - Jul. 2025Abuja, Federal Capital Territory, NigeriaThrough my social media agency, I lead the digital and content strategy for a global beauty brand focused on luxury and wellness. My role involves managing content direction, campaign planning, and digital storytelling across social platforms to strengthen brand equity and drive community engagement. -Designed and implemented a cohesive storytelling framework that reflects the brand's premium positioning and connects emotionally with its audience -Developed visual and content strategies tailored to high-end beauty consumers, contributing to consistent engagement and growth -Managed influencer partnerships, overseeing collaborations that increased brand reach and aligned with trend-forward narratives in the beauty space -Led monthly content calendars and oversaw creative production, ensuring alignment with global product launches and market trends -Analyzed performance data to optimize strategy, resulting in improved engagement metrics and stronger content resonance
Events Architects CompanySocial Media Marketing Manager
Sep. 2022 - May. 2023Amplified brand presence by 25% within six months through targeted outreach campaigns informed by comprehensive market research. Fostered a culture of open dialogue by introducing collaborative tools, enhancing cross-departmental synergy through effective communication. Communicated and liaised with external agencies to refine brand strategies, achieving a 20% increase in audience engagement. Orchestrated promotional campaigns, resulting in a 15% increase in product sales. Initiated a feedback loop, enhancing content relevance and boosting audience engagement by 20%. Collaborated with influencers, effectively communicating brand values and driving a 25% increase in brand followership.
The SparkMarketing Communications Executive
Oct. 2021 - Mar. 2022NigeriaFostered team synergy, leading to a 20% uptick in campaign efficiency through organizing inter-departmental workshops. Streamlined decision-making by forming a data analytics team and consistently communicating detailed monthly performance reports. Elevated customer rapport by 15% through a responsive feedback system and clear communication of customer service protocols. Boosted sales by 20% in the first quarter through strategic dissemination of market research findings and product launch campaigns. Enhanced operational transparency by 15% by documenting and effectively communicating new policies. Coordinated and liaised with sales teams, aligning marketing and sales strategies and achieving a 20% increase in sales conversions. Spearheaded a content revitalization campaign, relaying brand stories and resulting in a 25% increase in audience engagement. Conducted regular training sessions for the marketing team, enhancing skill sets and boosting team productivity by 30%. Collaborated with external partners, effectively communicating joint campaigns and achieving a 20% increase in partnership deals. Managed and briefed a team of content creators, ensuring a 25% increase in content quality and consistency.
Colande ltdSocial Media Manager
Feb. 2021 - Jul. 2021Milton Keynes, England, United KingdomI worked with an online groceries store located in Milton Keynes, United kingdom as a social media manager. I was responsible for designing, developing and deliver creative marketing and communications strategies, to help market and position the company to attract customers and win loyalists. I increased followers retention by 20% and got new leads to their website monthly.
I managed social media campaigns daily through posting, creating content, editing content and creating promotions.
Creation Care InitiativeCorporate Communications Manager
Dec. 2020 - Aug. 2021NigeriaStreamlined coordinator activities, ensuring adherence to organizational structure, which enhanced team efficiency. Collaborated closely with the media team, ensuring the delivery of high-quality content, leading to a 15% improvement in organizational outreach. Regularly consolidated and communicated weekly reports to the CEO, ensuring timely decision-making. Orchestrated monthly virtual meetings for volunteers and coordinators, enhancing team collaboration and alignment. Strategically planned and executed both online and offline organizational projects, resulting in a 20% increase in project completion rates. Resolved operational challenges, evaluated programs, and played a pivotal role in the annual budget approval for state coordinators. Instituted new policies and documented decisions, leading to a 10% improvement in organizational transparency. Spearheaded fundraising initiatives, raising funds by 25% and aligning with the organization's core mission
The Creative ForumSocial Media Manager
Aug. 2020 - Aug. 2023Revitalized online engagement by crafting and scheduling content, leading to a 30% rise in interactions. Curated diverse content for social media, resulting in a 20% increase in audience retention. Delivered actionable insights through regular social media analytics, guiding the company's content strategy and leading to a 15% growth in audience reach. Engaged in rigorous content research, enhancing brand perception by 25%. Orchestrated a weekly content strategy, bolstering brand awareness by 20%. Fostered audience engagement, achieving a 20% increase in active interactions. Championed content writing initiatives, ensuring clear and effective communication in all posts, resulting in a 10% boost in content shares and comments.
Soulful HubCommunity Manager
Jul. 2020 - May. 2022England, United KingdomRevitalized online engagement by crafting themed content days, leading to a 30% rise in interactions. Instituted rigorous content quality checks, ensuring clarity in all posts, resulting in a 10% boost in content shares and comments. Delivered actionable insights through weekly analytics, guiding the company's outreach strategy and leading to a 15% growth in audience reach. Engaged a wider audience by curating virtual events, drawing an average of over 500 participants per event. Addressed growth stagnation by conducting content audits and communicating with external content creators, achieving a 20% increase in engagement. Improved brand perception by 25% by introducing a weekly content research strategy, leveraging market trends and audience feedback. Collaborated with influencers, effectively communicating brand campaigns and resulting in a 20% increase in brand collaborations. Managed a team of content creators, ensuring a 25% increase in content quality and consistency. Conducted regular training sessions for the social media team, enhancing skill sets and boosting team productivity by 20%. Spearheaded a user-generated content campaign, resulting in a 30% increase in audience content contributions.
MOBicureSocial Media Intern
Jul. 2017 - Aug. 2017I worked as a social media intern and created content for the brand
across social media platforms. Interacted with followers and potential customers by communicating and answering questions through the company's social pages as well as worked alongside a team to create outreach strategies for the company's products
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