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Work Background
OriginsFreelance Senior Art Director
Mar. 2023 - Oct. 2023New York, United States
MAC CosmeticsArt Director & Designer
Oct. 2022 - Dec. 2023New York, United States
SpecialGuestACD
Sep. 2021 - Feb. 2022New York, United States◆Worked on creative direction and strategy for Bumble North America. Built out their Q4 Campaign "Make the first move"
◆Creative pitches for Meta
Starry, Inc.Associate Creative Director
Jun. 2021 - Sep. 2021New York, United States
ENSEMBLECreative Director
Feb. 2020 - Jul. 2020◆ Created an overall vision for the company's digital presence.
◆ Regorganized and built a new in-house creative team for Ensembles ecommerce platform. ◆ Created a workflow for the newly hired internal digital team to produce monthly content that drove sales, unified product under Ensembles brand identity, and increased clickthrough rates from 2x to 8-9x in three months. ◆ Lead a team of copywriters, photographers, producers, stylists and graphic designers to create monthly campaigns that highlighted new product, and increased interaction and click through rates.
Gundi StudiosFounder & Creative Director
Feb. 2019New York, United StatesGundi Studios is a streetwear line that empowers South Asian womxn from the motherland, diaspora and beyond.
◆ Presented first season collection at Lakme Fashion Week AW19.
◆ Raised a seed round of $75k to establish supply chain, and MVP.
◆ Used a product design approach to designing a human centered supply chain that benefits low income women and craftspeople in India. Raised their monthly income by 5x times.
◆ Creative directed the clothing design, campaigns, branding, website, and social media assets.
ProseArt Director & Brand Designer
Aug. 2018 - Jan. 2019New York, United States◆ Worked with marketing and PR team to create a digital and physical assets for the soft launch of Prose Hair Oil.
◆ Helped create internal brand design documents, in response to the scaling of business and their changing creative and branding needs.
◆ Created brand marketing assets and campaigns for print, digital, email and social media.
Soko GlamArt Director & Senior Designer
Jun. 2018 - Dec. 2018New York, United States◆ Lead a team of copywriters, marketers and graphic designers. ◆ Lead the concept, art direction and digital production of three major campaigns, across all digital platforms, paid and owned media.
AwayVisual Designer
Jun. 2017 - Dec. 2017New York, United States◆ Concept, art direction and designed campaigns for the launch of new seasonal products. ◆ Designing custom interactive digital experiences, art directing product shoots and social media assets. ◆ Worked with developers on UX and QA to deliver special landing pages for product launches.
Lo & SonsArt Director
Mar. 2017 - Jun. 2017New York, United States◆ Art Direction for the launch of their new Hanover backpack, Spring Summer 17. ◆ Art Direction and design for multi channel digital marketing assets, including social media, web and email marketing. Solved for user experience / interface issues on their current website.
Harley & Co.UI Designer
Jul. 2016 - Nov. 2016New York, United StatesHired to take on Kala Sleep, a new kind of zero gravity mattress company. I built out the brand guidelines, user experience and visual design for the Kala Sleep shopify website.
MATTE ProjectsArt Director & Designer
May. 2016 - Jun. 2016New York, United StatesDesigned, tested and oversaw the QA of real estate website 1Rainey. Art Directed the brand book for Solid & Stripe Resort 2016.
1r Agency - Shopify Platinum AgencyVisual Designer
Oct. 2015 - Apr. 2016New York CityDesigned content and ecommerce websites for various fashion and luxury clients such as Pat McGrath, Alex and Ani, Riachuelo, Sigerson Morrison, Sam Edelman and Spanx.
Sweden UnlimitedVisual Designer
Aug. 2014 - Oct. 2015New York CityBrought several fashion, luxury and lifestyle brands into the digital space by creating thoughtful and intuitive visual design for screens.
Natasha SumantIndependent Creative Director & Designer
Feb. 2014New York, New York, United StatesArt Direction, visual design and user experience for ecommerce, multi channel marketing assets, branding and packaging design. Clients:
SokoGlam, Prose Hair, Maya Diab, Away, Lo&Sons, Vroom, Matte Projects, Harley & Company, Swarovski, Chantecaille, Gates Creative, One Rockwell, Sweden Unlimited, PHELAN, Kanye West, KKW, Maya Diab, W Magazine, Micaela Erlanger and NYLA.
Bespoke GlobalGraphic Designer
Oct. 2013 - Dec. 2013Greater New York City AreaGraphics for client presentations, designed pages for the ecommerce website, designed blog website, graphics for social media and marketing.
W MagazineGraphic Designer
Feb. 2013 - Aug. 2013Manhattan, New YorkDesigned for front-of-book and back-of-book articles. Worked closely with the art director on photo direction and production.
VoguePromotional Graphic Designer
Sep. 2012 - Dec. 2012Manhattan,New YorkGraphics for events, comps for in-book sections and in-house graphics.
TODAGraphic Design Associate
Jun. 2012 - Aug. 2012Helped make client presentations, contributed graphics for presentations and created in-house graphics.
VogueEditorial Photo Intern
Jun. 2011 - Aug. 2011Mumbai, IndiaSourcing for shoots, researching images to support articles,organizing props.
OgilvyResearch Assistant
May. 2009 - Jun. 2009Bengaluru , IndiaAssisted creative team with visual research for accounts.
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