TERRA KAFFEDirector of Operations
Nov. 2024 - Nov. 2025New York● Owned end-to-end retail operations across procurement, demand planning, fulfilment, and logistics for a
$12M+ global hardware and subscription business with 250+ SKUs.
● Partnered with executive leadership to structure board reporting, departmental KPIs, and operational
narratives supporting bridge and Series B fundraising processes.
● Led go-to-market and operational readiness for new hardware and software launches, coordinating
product, pricing, logistics, and inventory planning to support scalable rollouts.
● Led NetSuite ERP implementation, integrating finance, procurement, and logistics data to improve
reporting accuracy, accessibility, and process standardization.
● Built SOPs, team operating rhythms, and OKR frameworks that improved execution consistency shown
through elevated OTIF & CSAT scores
● Deployed AI-driven forecasting and analytics system (Rilix) to improve demand prediction and
operational decision-making across supply chain and inventory planning.