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Work Background
La Estephe, B.R.You (Creator & Incubator)Global Brand & Business Development Director
Jan. 2020Greater Kuala LumpurStrategic & Corporate Development Leader with strong global background in business transformation, brand management, and market expansion. Proven track record in developing and executing growth strategies, evaluating M&A opportunities, and driving brand positioning across international markets. Adept at aligning strategic initiatives with corporate vision, driving operational excellence, and mentoring high-performance teams. Experienced in fostering strategic partnerships and leading global business development initiatives across APAC, the Middle East and Europe.
• Spearheaded global brand management and marketing strategies, ensuring cohesive brand representation and understanding across all stakeholders and markets.
• Conducted in-depth market positioning and consumer insight analysis to develop targeted campaigns, driving brand awareness and market share.
• Translated brand vision into actionable go-to-market strategies and successful product launches.
• Identified and developed new business opportunities, expanding the company’s global footprint and opening new revenue streams.
• Built and strengthened partnerships with international clients, distributors, and key industry players, enhancing long-term growth.
• Evaluated and optimized existing partnerships and sales strategies to enhance effectiveness and ROI.
• Led international business development across key markets in APAC, the Middle East and Europe, significantly expanding brand reach.
• Oversaw sales, marketing, customer service, and client relationship management teams to ensure seamless customer experience and retention.
• Proactively monitored market trends and emerging opportunities to inform strategic direction.
• Drove new brand and product development initiatives aligned with evolving market needs and consumer trends.
• Collaborated with Swiss R&D teams to co-develop innovative skincare products.
La Estephe, B.R.You, Joseristine, Reneuf, JimmBenny, Cf LifeChief Operating Officer
Jan. 2020• Directed operations for premium skincare imports from Switzerland, Japan, and other international markets.
• Incubated and launched B.R.You, establishing strong brand presence and accelerating market penetration. From the ground up, leading cross-country collaboration to establish a scalable new brand.Strategic leader driving global brand growth, business to establish a scalable new brand.
• Forged strategic partnerships with Halal-certified skincare brands, broadening product portfolio and customer reach.
• Worked closely with online and offline retail channels, securing placements with global retail chains including AEON, Watsons, and Guardian.
• Delivered measurable growth, driving double-digit revenue increases and expanding distribution into new markets in various regions
La Estephe, B.R.You, Reneuf,etc.Global Brand & Business Development Director
Jan. 2020Greater Kuala LumpurStrategic & Corporate Development Leader with strong global background in business transformation, brand management, and market expansion. Proven track record in developing and executing growth strategies, evaluating M&A opportunities, and driving brand positioning across international markets. Adept at aligning strategic initiatives with corporate vision, driving operational excellence, and mentoring high-performance teams. Experienced in fostering strategic partnerships and leading global business development initiatives across APAC, the Middle East and Europe.
• Spearheaded global brand management and marketing strategies, ensuring cohesive brand representation and understanding across all stakeholders and markets.
• Conducted in-depth market positioning and consumer insight analysis to develop targeted campaigns, driving brand awareness and market share.
• Translated brand vision into actionable go-to-market strategies and successful product launches.
• Identified and developed new business opportunities, expanding the company’s global footprint and opening new revenue streams.
• Built and strengthened partnerships with international clients, distributors, and key industry players, enhancing long-term growth.
• Evaluated and optimized existing partnerships and sales strategies to enhance effectiveness and ROI.
• Led international business development across key markets in APAC, the Middle East and Europe, significantly expanding brand reach.
• Oversaw sales, marketing, customer service, and client relationship management teams to ensure seamless customer experience and retention.
• Proactively monitored market trends and emerging opportunities to inform strategic direction.
• Drove new brand and product development initiatives aligned with evolving market needs and consumer trends.
• Collaborated with Swiss R&D teams to co-develop innovative skincare products.
GLG - Gerson Lehrman GroupCouncil Member
Nov. 2013As one of the industrial expert with GLG Council membership who is helping the worldwide leading companies and investment firms to learn more about current business issues via variety of consulting methods, such as: 1.Telephone consultations
2.Educational events
3.Written reports
4.Live meetings, including seminars, round tables, master classes and private visits
5.Research trips and summits
Self employedEntrepreneur | Consultant (Independent)
Jan. 2013Malaysia & South East Asia• Provided comprehensive consulting services for startups, facilitating business establishment and market entry across Malaysia and Southeast Asia. • Managed company registration, licensing applications, and vendor relationships to ensure compliance and operational efficiency. • Developed tailored strategies for local market adaptation, including logistics, recruitment, and marketing initiatives. • Achieved successful store setups and training programs, contributing to a 30% increase in client satisfaction ratings.
UNIQLO, H&M, AEON, BESTSELLER FASHION GROUP, DEFACTO, MITSUI FUDOSAN MALAYSIA AIRPORT SDN BHDCountry Launcher
Jan. 2004 - Dec. 2018Malaysia, Japan, Singapore, China, Japan, Turkey• Spearheaded the launch of retail operations for multiple brands across diverse categories in Malaysia, Japan, Singapore, China, Turkey and so on.
• Managed P&L, ensuring profitability through effective inventory management and cost control strategies. • Developed and executed comprehensive training programs, enhancing team performance and customer service standards. • Fostered strong relationships with local authorities and stakeholders, facilitating smooth business operations and compliance.
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