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Work Background
VertivContent and Graphic Design Senior Analyst
Apr. 2025Graphic Designer - Global Marketing Center of Excellence As part of the Global Marketing team, I create a wide range of visual content including print materials, digital graphics, and interactive multimedia. I help bring marketing communications to life by applying consistent branding across all designs and work closely with other designers to innovate and improve process. Key responsibilities:
- Design engaging digital content such as animated banners, social media graphics, interactive infographics, and website visuals. - Create brochures, print collateral, signage, presentations, and other marketing materials suitable for both print and digital platforms. - Develop illustrations and diagrams to simplify complex concepts and support marketing goals. - Ensure all designs adhere to brand guidelines and meet quality standards. - Collaborate with the marketing team by organizing and storing files properly for easy access and reuse. - Manage project timelines and update stakeholders using our marketing collaboration tools.
BayerSenior Expert - Business Development Representative
Jul. 2024 - Apr. 2025// Art Direction, People Management & Project Management - Leads the design team - Connects creative direction with business strategies, driving both team efficiency and client satisfaction. - Oversees incoming projects, evaluating scope and ensuring alignment with team resources and capabilities. - Conducts quality checks to ensure all deliverables meet the highest standards and exceed client expectations. // Lead Generation - Identifies and reaches out to potential clients in need of creative design services // Building Client Relationships - Establishes and maintains strong relationships with clients, understanding their design needs. - Communicates how design solutions meet client goals. // Sales Presentations & Proposals - Creates and presents compelling proposals, showcasing team's portfolio - Collaborates with the design team to create visuals that demonstrate potential solutions. // Collaboration with Design Team - Shares client feedback with design teams to refine creative solutions. - Ensures client needs are translated into clear design briefs. // Market Research - Stays updated on design trends and competitor activities to identify new opportunities. // Negotiation & Contracts - Leads discussions on pricing and contracts, ensuring clarity on design deliverables. // Sales Strategy - Helps develop sales strategies to highlight the value of creative design. - Identifies opportunities to sell additional design services. // Tracking & Reporting - Tracks leads and sales activity using CRM tools. - Measures success and adjusts strategies based on data. // Client Onboarding - Assists in onboarding new clients, explaining project timelines and deliverables. - Ensures smooth communication between clients and the design team. // Brand Representation - Represents the visual design team at events and conferences, showcasing design expertise. - Shares marketing materials that highlight the team's strengths.
FreelanceFreelance Graphic Designer
Oct. 2023
BayerDPACD Innovation Associate Bayer Consumer Health ASEAN
Jul. 2023 - Jan. 2024Metro ManilaInnovation and Category Strategy Project Management for Bayer ASEAN: // Managed access permissions across Bayer ASEAN and collaborated with Global counterparts, ensuring seamless coordination and information flow. // Contributed to the creation of the NPD 2024+ summary for Total ASEAN and individual countries, encompassing Net Sales, registration, and product supply mapping. // Established a comprehensive NPD pre and post-launch tracker, enhancing project management efficiency and providing a holistic view of project progress. // Collaborated closely with BDIM to develop Portfolio Management Toolkits for DPACD ASEAN Brands, fostering streamlined and strategic brand management. Key Achievements: // Led project management initiatives within Innovation and Category Strategy, showcasing adeptness in navigating complexities and delivering impactful results. // Successfully managed stakeholders across the Southeast Asia cluster, demonstrating effective communication and relationship-building skills in a diverse and dynamic environment. Specialized Training: - Marketing and Innovation Expertise: // Attained specialized training in Marketing and Innovation fundamentals, cultivating skills crucial for strategic decision-making and staying abreast of industry trends. // Completed extensive training in Marketing and Integrated Marketing Communications (IMC), ensuring a well-rounded understanding of contemporary marketing principles and practices. Analytical Competence: - Market Scoping and Competitor Analysis: // Demonstrated proficiency in market scoping, employing strategic approaches to identify opportunities and potential challenges in the market landscape. // Executed thorough competitor analyses, contributing valuable insights to inform business strategies and maintain a competitive edge.
BayerActing Senior Expert
Nov. 2022 - Jan. 2024Metro ManilaLeadership and Transition Management: // Orchestrated the seamless transition of VDS from SSF to ServiceNow, projecting an efficiency gain of 1.24 FTE and fostering stakeholder value, thereby enhancing the overall experience. // Simultaneously held additional responsibilities as a backup NOE and undertook diverse operational tasks as a proficient Print & Graphics Expert. Achievements: // Led VDS capabilities pitch, expanding processes to new requesters in Indonesia, Thailand, Consumer Health Philippines, and Korea. // Presented Service Expansion to CFOs in ASEAN and HRBP ASEAN. // Conducted cross-process training on PowerPoint and Newsletter topics for other departments. // Successfully released the Rules of Collaboration, outlining terms and conditions for VDS. // Contributed to the innovative Global Skills Matrix Working Group, enhancing efficiency and user-friendliness. // Actively updated and managed VDS portfolio for various stakeholder pitches. Knowledge Management and Training Coordination: // Led coordination and completion of external VDS trainings, a crucial task under the Knowledge Management Working Group. // Managed all internal technical and personal development trainings for VDS as part of the Knowledge Management Working Group. Team Management and Representation: // Actively served as a backup for VDS02, taking on both assessor and solver roles as needed. // Engaged in the revision of the CNO scorecard, actively participated in RnR WG, and played a pivotal role in the High 5 WG as the VDS01 representative. Diverse Responsibilities and Extracurricular Contributions: // Engaged in extracurricular tasks, including involvement in Sustainability, Prosi, and BLEND initiatives, showcasing a commitment to corporate social responsibility and continuous improvement.
BayerProcess Expert
May. 2020 - Jul. 2024Metro Manila, National Capital Region, Philippines- Led a team specializing in Visual Design Services with a focus on Print & Graphics. Acknowledged for maintaining high standards in Corporate Branding processes, earning commendations from satisfied customers. - Successfully led campaign projects and managed the design process for collateral development in various product launches, contributing to the overall success of these initiatives. Key Achievements: - Training Initiatives: // Conducted comprehensive internal trainings and globally in Corporate Branding, Adobe Software proficiency (Adobe Premiere, Adobe Photoshop, Adobe InDesign), and Process Improvement. This underscores my commitment to continuous upskilling. - Project Leadership: // Led the successful release of the Crop Science Digital Sticker Pack on various social media platforms. Spearheaded the creation of the Vitrakvi Video, a compelling entry in an international German-based product contest. // Oversaw the production of Product Launch Videos for Ambition, Gel Formulation Campaign, and Vayego Launch across the APAC region. // Managed internal campaigns, including the celebration of Bayer Thailand's 60th Anniversary and the creation of MyTrip, a global travel tool. - Continuous Improvement and Innovation: // Drove several initiatives for continuous improvement in the design process, contributing to the innovation and expansion of services within Visual Design Services (Portfolio, Service Expansion, etc.). - Leadership in Employer Branding: // Led a creative team focused on Employer Branding, actively promoting Bayer job opportunities across various social media platforms. Developed creative checklist guidelines and collaterals for effective hiring campaigns. Recognition: // Recognized as the Top Expert in Q3 2021, highlighting exceptional skills and contributions to the organization. // Acknowledged as the Top Employee for Best Skills in Q4 2021, showcasing consistent excellence in performance and expertise.
BayerSenior Associate
Dec. 2018 - May. 2020Metro Manila, National Capital Region, PhilippinesDemonstrated basic leadership skills, effective communication, and proficiency in project management and collaboration while handling back-office responsibilities. Key Achievements: - Innovation Project Leadership: // Spearheaded an Innovation Project focused on Knowledge Retention for the Visual Design Services Team. Implemented a series of engagement activities to foster continuous collaboration and enhance knowledge retention within the department. - E-Training Materials Creation: // Led the creation of E-Training Materials for Management Accounting, serving as the Lead Storyboard Artist, Lead PPT Designer, and Lead Video Editor/Animator. - Ambition Campaign (Bayer Crop Science) // Played a crucial role as one of the Project Leads and Lead Illustrator for the Ambition Campaign of Bayer Crop Science. Contributed to the overall concept of Key Main Visuals for the campaign, covering all copyrights for the entire APAC region. - Contraception Campaign (Bayer Consumer Health): // Led the Copywriting efforts and served as the Project Lead for the ABCs of Contraception Campaign Project, released across APAC under Bayer Consumer Health. - MarkEx (VDS Project) // Made individual contributions to MarkEx, a Visual Design Services project aimed at promoting services across APAC, thereby expanding the service scope to additional countries. - Local Campaign Leadership // Managed and led several local campaigns for Bayer, including Pharma Natcon and BBSPI events, showcasing organizational and project leadership skills at the local level.
BayerAssociate
Dec. 2017 - Dec. 2018Metro Manila, National Capital Region, Philippines- Played a pivotal role in creating impactful PowerPoint presentations for global partners and colleagues, showcasing an ability to convey complex information in a visually compelling and effective manner. - Actively participated in various training programs, enhancing both technical and communication skills, contributing to professional growth and adaptability. Key Achievements: - Employee Recognition: // Recognized as one of the top employees in the Employee Support Department for the year 2018, acknowledging consistent excellence and dedication to the role. - Pioneer Designer Selection: // Chosen to represent Manila as one of the Pioneer Designers for Controlling, highlighting a distinctive skill set and commitment to innovation within the design domain.
CREATIVESDEPARTMENT.COM ADVERTISINGMultimedia Artist
Jun. 2015 - Jun. 2017Pasig CityWorked as a Graphic Designer for said company. Produced different collaterals (eg. billboards, printed collaterals, social media posts, digital media posts, etc.) for various companies nationwide.
Snipple Animation StudiosDIP
Jun. 2014 - Dec. 2014Tasks were Digital and Ink Painting, Graphic Design and Post-Production for several international cartoon shows.
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