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Work Background
GameOn & FanbetsProduct Designer
Feb. 2023South Africa
GameOnProduct Designer
Feb. 2023South Africa• Translating business needs & concepts into intuitive wireframes, user flows, and high-fidelity prototypes
• Designing seamless end-to-end user experiences across platforms for web & mobile.
• Collaborating closely with product managers, developers, and marketing teams to align UX with business and revenue goals
• Driving AI adoption within the design process by combining tools like Claude and Figma MCP to improve efficiency, scalability, and design quality
• Leading design reviews and providing strategic UX direction to ensure consistency across products and features
• Applying a user-centered design approach, leveraging research, usability testing, and behavioral insights to validate decisions
• Leveraging Useberry & Microsoft Clarity to run user testing, uncover usability issues, and validate design decisions
• Working within Agile/Scrum environments, contributing to sprint planning, stand-ups, and continuous delivery cycles
• Defining and evolving design systems with reusable components and design tokens, reducing design and development time
• Enhancing onboarding flows and first-time user experiences to drive activation and reduce drop-off rates
• Crafting UX copy and micro-interactions that guide users clearly through actions and system feedback
• Designing and developing promotional and CRM assets including banners, landing pages, and email templates optimized for conversion Toolbox • Figma • Figjam
• Adobe Photoshop • Adobe Illustrator
• Google Analytics
• Microsoft Clarity
• Useberry • Jira
• Wordpress • VS Code
Wealth MigrateUX Engineer
May. 2018 - Apr. 2025Cape Town Area, South Africa• Translating business needs and concepts into wireframes, mockups, and prototypes
• Working closely with and incorporate feedback from the rest of the design team
• Leading design reviews, provide design direction for other designers when needed
• Facilitating product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences
• Taking a user-centered design approach and be able to rapidly test and iterate on designs
• Working within Agile/Scrum process and contribute to a culture of continuous improvement
• Maintaining a keen eye for clean, elegant design with close attention to detail and pixel-perfect
implementation
• Suggesting user experience enhancements and come up with ideas for improvement to screens and workflows
• Communicating and work effectively with cross-functional team members including but not limited to product managers, sales, marketing, and other engineers
• Responsive Email design and development
• Developing progressive web applications
• Designing and Developing ui components
•Using Pendo for Insights to understand what users are doing across their product journey as well creating walkthroughs and In-App Guides to improve onboarding Toolbox
• Figma
• Adobe Suite
• Miro
• Balsamiq
• VS Code
• GIT • Bitbucket
• Sourcetree
• Jira
• React
• Node JS
• HTML / SASS / Tailwind
• Pendo
• Wordpress
• Slack
Impact Radius, Inc.Design and User Experience
Apr. 2016 - May. 2018Cape Town Area, South AfricaOptimizing user experience through clear content, simple navigation and dynamic design.
Translate concepts into wireframes and mockups that lead to intuitive user experiences. Facilitate product managers visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for the Impact Radius Platform. Identify design problems and devise elegant solutions. Make strategic design and user-experience decisions related to core, and new, functions and features. Take a user-centered design approach and rapidly test and iterate on designs. Conduct user research to iterate on designs with UI best practices and analysis. Propose UX and design-related process improvements. Manage many, concurrent projects in a fast-paced development environment. Work as part of an agile development team. Front End Development of websites, landing pages and emailers. Designer's Toolbox
UX & UI Design
Usability Protocols
Google Analytics Prototyping
Persona Creation
Information Architecture (IA)
A/B, Card Sort, User Testing
Balsamiq
Invision
Sketch
Adobe Creative Suite
Slack
Silverback
Marketo
Git/Github
XHTML/HTML5/CSS3/SCSS/Wordpress
Ninety9Cents CommunicationsDesigner / Front End Developer
Jan. 2012 - Jan. 2016Cape Town Area, South AfricaI am a Senior Front End Developer at Ninety9cent Communications where i work on leading retail brands. My job entails website design and development, facebook application design and development, Maintaining websites, server administration and mentoring junior designers and front-developers . I am also gaining experience in back-end development, with my focus mainly on PHP and MySQL. I enjoy a challenge and love solving problems especially in programming. My goal is to provide cutting edge websites and web apps with excellence in all I do. Skills:
HTML 5
XHTML
CSS 2/3/SCSS
JavaScript (JQuery)
PHP MySql
Web 2.0
Social Media
Facebook Applications
Wordpress
Sharepoint Designer
Joomla
SEO
Topco MediaWebmaster
Jun. 2008 - Mar. 2012
24.comwebdesigner
Jan. 2006 - Jun. 2008
DigiworksWebdesigner / IT Administrator
Apr. 2003 - Jan. 2006Cape Town Area, South Africa
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