Alexandra Persil

Senior Product Designer

Graphic DesignerProduct DesignerUX/UI Designer🐦 Design

For 10+ years, I've been designing digital products that make complex things simple and actually get used. I specialize in B2B and B2C environments where the stakes are high, the flows are long, and the constraints are real. I work across the full product cycle from discovery and user research to prototyping and design systems bridging user needs, business goals, and technical realities. At Club Med, I design high-traffic products (booking, meetings & events, internal tools), focused on reducing friction and improving experience at scale. I'm driven by work that creates real, tangible impact for users and for the people building with me. 🛠 Figma · Design System · User Research · Prototyping · Facilitation · B2B & B2C 📩 Open to Senior Product Designer roles on-site, hybrid, or remote.

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Work Background

UI-UX Designer

Club MedUI-UX Designer

Senior Product Designer

Club MedSenior Product Designer

Apr. 2021Design and optimization of complex booking journeys across B2B and B2C platforms Simplification of complex business rules and improvement of user flows Identification of user frictions and continuous improvement of the overall experience Collaboration with Product Managers, developers and business stakeholders Contribution to discovery through user research, testing and iterative design Prototyping in Figma and participation in the evolution of the design system

Co-fondatrice | Product Designer

greenflow.ioCo-fondatrice | Product Designer

Mar. 2021 - Sep. 2023Бордо

Co-fondatrice & Product Designer – Greenflow

greenflow.ioCo-fondatrice & Product Designer – Greenflow

Mar. 2021 - Sep. 2023БордоConception d’une plateforme digitale accompagnant les entreprises dans la création d’applications mobiles à impact Intervention sur l’ensemble du cycle produit : discovery, recherche utilisateur, conception de parcours, prototypage et delivery Définition de la vision produit et alignement entre besoins utilisateurs, enjeux business et contraintes techniques Conception de parcours utilisateurs scalables et intuitifs pour des produits en phase de lancement Collaboration avec les parties prenantes et contribution à la stratégie produit

Formatrice en Design et Ergonomie

Campus du Lac : Ecole Professionnelle de la CCI Bordeaux GirondeFormatrice en Design et Ergonomie

Feb. 2021 - Sep. 2021Bordeaux, Nouvelle-Aquitaine, France

Formatrice UX & Design – Campus du Lac (CCI Bordeaux)

Campus du Lac : Ecole Professionnelle de la CCI Bordeaux GirondeFormatrice UX & Design – Campus du Lac (CCI Bordeaux)

Feb. 2021 - Sep. 2021БордоEnseignement des fondamentaux UX : architecture de l’information, méthodes centrées utilisateur Accompagnement des étudiants sur des projets concrets de conception

Freelance UI/UX Designer Ⅰ Digital Art Director

FreelanceFreelance UI/UX Designer Ⅰ Digital Art Director

Oct. 2018Région de Bordeaux, FranceUX DESIGN - Méthodologie (personas, experience map, design thinking) - Architecture de l'information - Conception de wireframes / Prototypes - Tests utilisateurs UI DESIGN - Design d'interfaces Web / Applications - Création d'identité visuelles (UI kit) DIRECTION ARTISTIQUE - Création de chartes graphiques - Recherche de pistes créatives - Conception de campagnes sur les réseaux sociaux - Création d'illustration, infographies - Document de stylisme, prise de vue photo

Senior Product Designer – Freelance

FreelanceSenior Product Designer – Freelance

Oct. 2018Bordeaux et périphérieDesign of digital products across B2B and B2C environments (web & mobile) End-to-end product design: discovery, user research, journey mapping, prototyping and delivery Design of complex user flows, including e-commerce, booking and internal platforms Facilitation of workshops and collaboration with product, tech and business teams Simplification of complex systems and alignment between user needs and business goals Selected projects: Somm’it: UX redesign of a management platform for restaurant owners CarCo: mobile app for vehicle collectors Biltoki: UX redesign of a marketplace website

Lead UI / UX Designer

Toot SweetLead UI / UX Designer

Jul. 2018 - Oct. 2018Paris 04, Île-de-France, FranceRefonte d’un produit mobile-first : architecture de l’information et conception de parcours utilisateurs Création de wireframes et prototypes interactifs Collaboration avec les équipes produit et tech pour améliorer l’expérience utilisateur Contribution à la vision produit et à l’évolution de l’expérience digitale

Directrice Artistique

WNP (What's Next Partners)Directrice Artistique

Jan. 2014 - Jun. 2018Région de Paris, France

Infographiste/Webdesigner

OpenClassroomsInfographiste/Webdesigner

Sep. 2012 - Dec. 2013Région de Paris, France

Webdesigner

OpenClassroomsWebdesigner

Sep. 2012 - Dec. 2013Paris et périphérieConception d’interfaces web et supports digitaux Création de supports de communication (emailings, visuels, contenus marketing)

Webdesigner (stage)

AgircomWebdesigner (stage)

May. 2011 - Jun. 2011Région de Rouen, France

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