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Work Background
RenmoneyExecutive Sales Director
Jan. 2026Lagos, Lagos State, NigeriaIn my role as Director of Sales at Renmoney, I lead the sales department in bringing our vision of making finance simple and accessible in Nigeria to life.
RenmoneySales Director
Aug. 2024 - Mar. 2026Lagos State, Nigeria• Spearheaded a comprehensive commercial transformation, achieving strong double-digit growth and sustained profitability -Restoring investors and stakeholders confidence. • Cultivated a revitalized culture and leadership framework, enhancing employee engagement and customer experience. • Developed and implemented an integrated commercial engine across sales, product, marketing, operations, and risk to drive scalable growth.
The Coca-Cola CompanyDirector of Business Development
May. 2024 - Aug. 2024Lagos State, NigeriaBusiness Partnership · On-Premise management. Trade Investment Optimization · Commercial Planning · Systems Thinking · Competitive Analysis · Segmentation · Sales · Business Strategy · Consumer product Strategy · New Business Development · Negotiation · Business Planning · FMCG · Retail · Business Analytics · Leadership · Segmented Execution. Channel Strategy
The Coca-Cola CompanyDirector- Channel Management
Jan. 2024 - May. 2024Lagos State, NigeriaSkills: On-Premise management· Commercial Planning · Systems Thinking · Competitive Analysis · Segmentation · Business Strategy · Consumer product Strategy · Negotiation · Business Planning · FMCG · Retail · Business Analytics · Leadership · Segmented Execution
The Coca-Cola CompanyChannel Execution Senior Manager- Africa Operation Unit
Oct. 2022 - Jan. 2024
DistellNational Sales Manager
Apr. 2021 - Oct. 2022Lagos, NigeriaAccountable for the sustainable and profitable achievement of sales and trade marketing objectives for Nigeria. Key Accountabilities
• Achieve Net Revenue & EBIT targets, while generating and conserving cash that brings joy to shareholders
• Plan, and implement winning strategies to consistently maximize sales and business growth
• Build amazing partnerships with Key stakeholders to win with customers & consumers.
• Spearhead Efficient and Effective S&OP planning process, Optimize portfolio plan • Design and execute E-channel and Modern trade RTM Strategy for Nigeria
• Embed a high-performing work culture with people leadership & engagement interventions.
Paga groupRegional Business Manager
Mar. 2020 - Apr. 2021South South & Eastern Nigeria• Owning the development and implementation of Paga Nigeria agents’ network and fintech sales strategy to drive customer acquisitions, retention driving value, and business revenue objectives in south and eastern Nigeria.
• Building sales force capability working with HR, career path mapping, training, and development of the region’s sales and operation organization.
• Lead the POS Terminal sales to agents and business merchants in the region
• Build and manage amazing relationships with POS terminals banks, PTSP’ and all Switch platforms
• Worked with key government regulatory bodies: SANEF, CBN, etc to deliver Regulation and Image expectations. Key Achievements/Strategic intent:
• Managed the Sales, deployment, and total management of POS terminal that delivered a +30% revenue.
• Partnered with 2 additional POS switch companies that helped managed quicker deployment and repairs of POS terminals in the region.
• Grew Paga regional business from 2.6B to 4.7 Billion Naira Volume business in 10 Months
• Achieved 300% growth VS any time ever on customers' self-use (AVS) national plan at end of Sept • Reactivation of 11% of Churn agent’s back to business in 2020.
DiageoDistributor Manager- Premium & Reserved Spirits
May. 2019 - Mar. 2020Nigeria• Delivery of monthly & Annual plan- Shipment, Depletion, and Cash for the region
• Activate and deliver JUBP
• Spearhead execution excellence through the business plan, trade terms, cycle activations, and category management
• Deliver NSV and Volume plan
• Attract, develop & retain great talents. Key Achievements.
• Best sales region- IPS QTD with + 34% growth VS SPLY
DiageoDistributor Manager - Spirits - South East Region
Apr. 2018 - Mar. 2020Nigeria• Achieve the East Region monthly, quarterly, and yearly shipment, depletion, and cash targets.
• Spearhead, plan, develop and sustain amazing value-adding business relationships with key distributors.
• Develop, strengthen, and drive a joint strategy and plan with distributors, coordinate direct performance and P&L responsibility, and maintain a strong focus on working with distributors to develop the capability within their organizations.
• Lead the route to market (RTM) Executive team, develop and drive GN Plc distribution strategy with the Distributor and the wholesalers.
• Assess and optimize distributor’s operations in line with agreed operational standards and coordinate tracking through the Distributor Account Management tools.
Key Achievements:
• Grown Mainstream category by +3% against the previous year, Grown International spirit and reserve segment by +1 and 6% against plan resulting in GSV growth of 2.8 Billion in H1 and Q1.
• Managed the Launch of Orijin Gin, Orijin Bitters Sachets, JW White walker, and Bailey’s delight in the region with above plan growth margin resulting in Availability at 85% of strategic outlets in 1 month, with shipment and depletion exceeding 122% contrary to plan.
• Reactivated 3 major previously inactive distributors in the region, this has resulted in volume and value growth of +10% and +7% respectively.
• Deployed and managed the spirit Wholesale Loyalty program (WLP) with a resultant 9% growth in sales volume. This also encouraged full product listing and RSP compliance at wholesale.
DiageoAg Area Sales Manager
Sep. 2014 - Nov. 2014Port Harcourt, Rivers, Nigeria· Drive achievement of profitable volume/market share target for the Area via delivery of QVDPPP sales drivers for the Area. Ensuring the RRS scheme within the area is fully deployed and standards maintained as per guidelines from the retail redistribution manager.
· Ensured regular contact with all Key Distributors and min top 5 wholesalers of each Distributor. Holds regular business reviews with key distributors focusing on growth drivers and delivery against distributor platform for growth program. Works with distributor operations to ensure the agreed KPIs are delivered by distributors.
· Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting.
Key Achievements:
· Successfully managed the construction of two major warehouses (2 major distributors) in line with the Business storage plan.
· Managed the team for success, and grew area contribution to region b +5 percent vs the previous period.
DiageoWholesale Manager
Jun. 2014 - Mar. 2018PortHarcourt W & Bayelsa State· Directed management of Territory shipment and Depletion and planned annual operating plan via wholesale channel.
· Achieved profitable volume/market share target for the Area via delivery of QVDPPP sales drivers.
· Facilitated staff capability building through productive coaching and ensured a talent pipeline of Sales executives and representatives.
· Spearheaded brilliant execution of customer marketing/marketing promotional activity by ensuring the right customers were selected, and agencies adhered to set standards. · Ensured VDR scheme within the area was fully deployed and standards maintained as per guidelines from DSM. Key Achievement: · Deployed and managed the TBA Wholesale Loyalty Scheme (WLS) with a resultant 9% growth in sales volume year on year. This also encouraged full product listing and RSP compliance at wholesale.
· Pioneered the Guinness Party scheme in Port Harcourt and Bayelsa and lead a team of party planners and management of a total of 348 Top events that generated 1.5 billion sales across brands in 4 years+.
· Initiated operations recruited 12 open market executives and managed all major markets in the area resulting in an additional 12% increase in area value sales VS plan.
· Worked with the team that planned and deployed the Van Delivery scheme from scratch, this resulted in over 1 million sales in cases in 4 years.
DiageoRetail Development Manager
Nov. 2011 - Jun. 2014Benue, Nigeria· Coordinated and monitored sell-out of distributors and market share growth through leading a sales force team and ensured excellent execution of promotions. · Ensured compliance with retail redistribution standards by distributors and VSMs.
· Enforced and monitored recommended price compliance in outlets. · Developed and implemented effective customer and business development strategies to counter competitive activities in the retail territory. · Accomplished quality, distribution, visibility, pricing, and promotion sales drivers for territory.
Key Achievements:
· Introduced and expanded Malta category into religious centers, which previously did not handle Malta thus increasing numeric and weighted distribution for company brands which resulted in increased visibility, availability, reduced OOS, and above all a resultant 15% contribution to total territory sales. · Developed retail clusters in high traffic areas most especially around superior quality outlets thus reclaiming the sales volumes lost in the superior quality outlets due to pricing. (This alone increased channel sales volume by 30% versus the previous year).
· Expanded Retail coverage to other important semi-urban areas namely: Vandekia, Katsina-Ala, and Wanune where competition had a stronghold thus gaining back 3% market share from the competition.
· Expanded business into local gin spots “Paraga joint’’ previously neglected channel. This channel eventually contributed 15% to total territory sales volume. · Introduced Outlet branding, resulting in an increase in visibility in the territory.
Nigerburg Paints LTDSales and Marketing manager
Oct. 2010 - Nov. 2011Yola, Adamawa, Nigeria• Evaluated and reviewed performance with partners to drive business improvement.
• commercial Planning and Trade Activations across North East Region.
• Created new dealer channels and expanded and grew the relationship with trade partners
• Controlled and administered promotional activities, product availability and quality of delivery, compliance to pricing strategy, monitored competition, and provided intelligence reports within the territory to achieve overall company objectives.
• Manage end-to-end sales & customer marketing activities in 6 States of the North East Region in line with Business Essentials to deliver mission goals of the organization.
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